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Importance of Meta Description tag?
I am very new in SEO. So, just interested to know whether Meta description tag for a page can be counted as one of the ranking factors? What are the good/bad consequences of omitting Meta description tag for a page?
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Quote:
Originally Posted by jayanti.93
I am very new in SEO. So, just interested to know whether Meta description tag for a page can be counted as one of the ranking factors? What are the good/bad consequences of omitting Meta description tag for a page?
It is not a ranking factor. Some SEOs insist that using description tags is important as Google will often display the text in the results snippet just as they want it.
Others (myself included) say remove the description totally from your code and allow Google to display text from your site that most closely matches the query.
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We use very few META description tags. We allow Google to take snippets from our content. This method allows for primary and/or longtail keywords to be part of the description in the SERPs. On pages where we want only one description, or the content is insufficient, we include the desired META description for that page.
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The page title is a very important ranking factor, but description tags are not essential. If you don't have a META description tag, Google will use content from your page to automatically create one.
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i don't think google count it for ranking factor but they consider it for search snippet which is good coz' you can like use your desired description for your search result.
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Meta description tag is a hidden HTML tag that allows search engines to display a description of your site in search results. It allows page authors to say how they would like their pages described when listed by search engines. The Meta description tag is indented to be a brief and concise summary of your pages content. Meta description tag contribute to your search engine ranking, and the meta description tag influences the likelihood that a person will actually click on the search engine results page and visit your site.
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Facts about Meta Tags
Google announced back in 2009 that Meta Description Tags and keywords were no longer going to be used in the ranking algorithms in its ranking scheme.
This news does not make your Meta description tags useless. In fact Google still uses description tags ninety percent of the time to display what your page is about. In addition the keywords that are searched on that are displayed in your Meta description will be bolded in the search results which can increase the click through rate (CTR).
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Quote:
Originally Posted by Jason11
Google announced back in 2009 that Meta Description Tags and keywords were no longer going to be used in the ranking algorithms in its ranking scheme.
I don't think you can trust those Google statements. Whenever I change meta description on a popular page I do observe SE traffic shifting a bit more than normal.
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Quote:
Originally Posted by forexoon
I don't think you can trust those Google statements. Whenever I change meta description on a popular page I do observe SE traffic shifting a bit more than normal.
I agree with this statement it happens to me all the time.
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mm its better to let Google crawl the text content from web pages and display in the search results (organic snippets). even though you insert the meta description tag it doesn't give any guaranteed results in the search engine. So, never worry about meta description tag.
Google will crawl the entire content in your website (text/images) and show the relevant snippet in the search results.
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Meta description allows search engines to display a description of your site in search results.The main motive of a meta description tag is to inform your customers of what your company is offering. Meta description tags helps to get attracting relevant traffic to your site.
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Quote:
Originally Posted by forexoon
I don't think you can trust those Google statements. Whenever I change meta description on a popular page I do observe SE traffic shifting a bit more than normal.
Description did not make effect on SEO traffic, but if you changed the Title tag you will effect on ranking and traffic too
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i cann't agree with this any more
Quote:
Originally Posted by stella_j
Meta description tag is a hidden HTML tag that allows search engines to display a description of your site in search results. It allows page authors to say how they would like their pages described when listed by search engines. The Meta description tag is indented to be a brief and concise summary of your pages content. Meta description tag contribute to your search engine ranking, and the meta description tag influences the likelihood that a person will actually click on the search engine results page and visit your site.
In my opinion, meta discription is one part of website HTML. It can discribe your website accurately. People can read it to know your website much better. Fore example: <snip>
Last edited by dzine : January 15th, 2012 at 03:59 AM.
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i cann't agree with this any more
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