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    Impact of using primary keyword along with brand name?


    Hi folks,

    I am just wondering if this strategy works. How about using the primary keyword along with our brand name everywhere we mention ourselves...like "vertigo tiles" where vertigo is our brand name and tiles is our primary keyword. Will this help us to recognise and relate our website to rank better for primary keyword?

    Thanks
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    Logically speaking, I would think so. Given that everything else is equal, a site with a keyword in its meta title, meta description, h1, h2 and all that would rank higher than a site without.

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    • KernelPanic : stop, just stop
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    Adding your brand name to your main keyword won't affect your rankings for 'tiles'. However, you still need to use both your main keyword and brand name in key metatags like title and description.

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    • KernelPanic : Title meta tag huh? Stop giving advice
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    Branded and non-branded campaigns are two separate strategies. Both are important, do them, but don't confuse one for the other.

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