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  #1  
Old August 25th, 2009, 04:51 AM
Mrkay Mrkay is offline
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Images and SEO

Hi All

I read on another forum that the alt text for images is only relevant for SEO purposes if the images has a link. Is this true?

Also, images can have other attributes such as "title", "name" and "id". Do these have any bearing on SEO?

Thanks in advance.

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  #2  
Old August 25th, 2009, 07:26 AM
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No, its not true!

To clarify, when an image is hyperlinked the ALT text becomes much more important. It does not mean that it isn't important when it is not hyperlinked.

Think about this scenario - a web page has a large image in the middle - but no ALT text - hence no description. A large area of the screen is completely unknown and can't be interpreted by a search engine.

The W3C standard and current recomendations for valid code are that ALL images should have the ALT attribute.

An IMG is an HTML element so it can have the Title, ID and Name attributes attached to it. These do nothing for SEO purposes though. The title attribute can be a nice usability aid if it makes sense for the user - but search engines don't care about it.
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KernelPanic agrees: very well stated
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  #3  
Old August 25th, 2009, 08:05 AM
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Quote:
Originally Posted by tstolber
No, its not true!

To clarify, when an image is hyperlinked the ALT text becomes much more important. It does not mean that it isn't important when it is not hyperlinked.

Think about this scenario - a web page has a large image in the middle - but no ALT text - hence no description. A large area of the screen is completely unknown and can't be interpreted by a search engine.

The W3C standard and current recomendations for valid code are that ALL images should have the ALT attribute.

An IMG is an HTML element so it can have the Title, ID and Name attributes attached to it. These do nothing for SEO purposes though. The title attribute can be a nice usability aid if it makes sense for the user - but search engines don't care about it.


Thanks for clearing that up Tstolber

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  #4  
Old August 25th, 2009, 11:25 AM
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Additionally the latest correlation data from SEOMoz indicates that Alt text may even be a more significant ranking factor than heading tags.

Although this is less than 100% certain right now, it has to another good reason to include alt text.

Cheers

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Old August 26th, 2009, 08:02 AM
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the purpose of ALT text is to describe the image for the benefit of those who surf the Web with images turned off and for those who have the contents of Web pages read out loud to them. The WC3 highly recommends that Web site owners use ALT text to describe images.

ALT text was just one piece of 100 different factors to determine ranking.

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Old August 27th, 2009, 01:47 AM
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Is it possible, that google doesn't index web site, because it has only image based links to inner pages (but all images has "alt" attribute)? I know such web site. It has meta keywords, google finds it, but says, that can't index. Even after posting site map, google can't index it. And I don't know the real reason.

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Old September 1st, 2009, 02:26 PM
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Quote:
Originally Posted by Infinity
Is it possible, that google doesn't index web site, because it has only image based links to inner pages (but all images has "alt" attribute)? I know such web site. It has meta keywords, google finds it, but says, that can't index. Even after posting site map, google can't index it. And I don't know the real reason.
Whatever the reason, it will not be because of lack of image alt tags. Google will follow a linked image with or without title and/or alt tags.

Additional Notes:
1. You are hijacking a thread... (Please don't)!
2. Meta-keywords are a waste of time.
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  #8  
Old September 1st, 2009, 03:01 PM
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Alt tags are a description of the image. They are used for text based or voice browsers.

Its that simple.

One hint that people often forget is to use a period after the alt text. It helps screen readers differentiate between sentences.

No one knows their exact significance, they play roles in image searches and anchored images. There for a smart image description is a good idea and also allows for accessibility.
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