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    Question Ideal URL Structure


    SEO Gurus please let me know what should be the ideal URL structure for any web page to get high rankings in Google??
    Is there any specific pattern assigned for it??Is it necessary to have keywords within the URL??
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    URL Structure.. hmmm

    Ideally it should be clean and straight with something like this:
    www.abc.com/doc.html

    However not always you can afford to go this way, A URL if having a KW in it is good..and perhaps it works as well for SERPS(as its one of the factor)

    Umm Something like this is OK
    www.abc.com/keyword.html OR abc.com/keyword1-Combination word.html

    I will certainly avoid such URL's
    www.abc.com/Keyword/Keyword1-Keyword2.html

    Though it completely depends on you, anything of this sort gives a lil spammy impression..But serisouly its just that tastes differ, I dont like it..

    You may note, with or without KW in the URL, Its the backlinks that make huge difference .. although KW in URL has a very little part to play,but if you have gr8 backlinks you dont even need that...

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    Static urls are to be desired, dynamic urls won't be valued as highly as static urls.
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    Originally Posted by learnerseo
    SEO Gurus please let me know what should be the ideal URL structure for any web page to get high rankings in Google??

    Although I am not a seo guru,still trying to ans. your question

    For google High Rankings I feel that URL is not such a big factor.It plays a role,but not very important.

    Originally Posted by learnerseo
    Is there any specific pattern assigned for it??I
    I would suggest to keep the URL short.It will help in branding

    Originally Posted by learnerseo
    Is it necessary to have keywords within the URL??
    It can help.Infact in MSN search it can be very effective,from my experience I can say that.
    In some cases keywords in the URL can help in linking.
    Suppose:
    Your targeted keyword is flower delivery India and URL is http://www.flowerdeleveryindia.com/.If some one link back to your site using the URL as anchor text,you will get a good amount of Search Engine benefits as the key word is in the URL.

    That's what I feel.
    Good Luck
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    Thank you all....but i still have a query...
    How many characters does Google count in case of an URL??Does it truncate the remaining characters or keep into account??
    Even for one of my targetted keyword, I found that Google omitted certain portion of the URL, continued with the rest of the URL, when displayed in the SERPs.
    Can anyone please explain the fact??
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    Originally Posted by learnerseo
    Thank you all....but i still have a query...
    How many characters does Google count in case of an URL??Does it truncate the remaining characters or keep into account??
    Even for one of my targetted keyword, I found that Google omitted certain portion of the URL, continued with the rest of the URL, when displayed in the SERPs.
    Can anyone please explain the fact??
    ummm...well Google truncates some part of a lengthy URL only in case of indented results.



    more observation on this would be appreciated.

    Thank you

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    Originally Posted by pro_seo
    ummm...well Google truncates some part of a lengthy URL only in case of indented results.



    more observation on this would be appreciated.

    Thank you
    It does that with regular results as well, though usually you won't see results with extremely long URLs show up unless they're indented due to the nature that more powerful pages from the same site usually show up first, then a more specific indented result with a truncated URL.

    They are there. Can't post screenshots yet but they're there.

    They don't matter though, it won't effect your listings.
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    Originally Posted by new_seo

    Although I am not a seo guru,still trying to ans. your question

    For google High Rankings I feel that URL is not such a big factor.It plays a role,but not very important.
    Actually the url can makea big difference in high rankings. I have seen many sites switch from dynamic urls to static and there is always a good increase in rankings and indexed pages. One of the first things that takes place in my optimization is mod rewriting dynamic urls to static.
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    Originally Posted by JakeCop
    It does that with regular results as well, though usually you won't see results with extremely long URLs show up unless they're indented due to the nature that more powerful pages from the same site usually show up first, then a more specific indented result with a truncated URL.

    They are there. Can't post screenshots yet but they're there.

    They don't matter though, it won't effect your listings.
    Thanks Jake for your input on this

    I've even seen URLs too big to drop down to the 2nd line in the Google SERP

    For ex - check the 3rd link here

    On a second thought, if you follow my previous post closely, you'll find that I've stated just that ! a more powerful URL followed by an indented result with a truncated URL

    Comments on this post

    • channel5 agrees : Good example
    Last edited by pro_seo; Jul 20th, 2007 at 12:49 PM.
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    Originally Posted by Visio
    Static urls are to be desired, dynamic urls won't be valued as highly as static urls.
    When you say static URL's, do you mean to use .html or .htm when possible. So you think html docs would rank higher than a document with a .php extension?

    Or, are you saying that URL's with query strings in the URL rank lower? Such as anything.php?search_id=1333&state=mn

    Thanks.
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    Definitely URLs with query strings are penalized.

    I too am curious about keywords in URLs. I set up our blogging software so that it takes the title of the blog and makes it into a URL like this: /blog/Orchid-flower-arrangement-ab884aeffe884849.html

    The last hex string there is actually the encrypted blog entry number. Is this type of URL good, or would I do better to trim it down some?

    I have noticed that these URLs do show up quickly in Google after I add them, and our site is not a high-pagerank site.

    Comments on this post

    • pro_seo : (0) URLs with query strings are NOT penalized. They are just not search engine friendly
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    Originally Posted by csingsaas
    When you say static URL's, do you mean to use .html or .htm when possible. So you think html docs would rank higher than a document with a .php extension?

    Or, are you saying that URL's with query strings in the URL rank lower? Such as anything.php?search_id=1333&state=mn

    Thanks.
    No not just extension .html... Urls with query strings and sess ids etc etc are not penalized but don't perform the same as static urls. Why? Not quite sure but I know for a fact it is true.

    domain.com/charlies-grapes.html

    domain.com/prod?id=charlies-grapes

    The last one will not be treated the same and even if it gets indexed(many do) it won't rank as high as if it were mod rewrote to static html.
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    I've tried them every way and eventually settled on an Unary url structure just because it's simple and looks good.
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    Originally Posted by Visio
    Actually the url can makea big difference in high rankings. I have seen many sites switch from dynamic urls to static and there is always a good increase in rankings and indexed pages. One of the first things that takes place in my optimization is mod rewriting dynamic urls to static.
    Ya that's true.For that only I mentioned
    It plays a role.
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    I understood all of your points...
    But as pro_seo and JakeCop mentioned that URLs with greater weightage shows up first in the SERPs followed by an indented truncated URL of the same site...
    my client website is not facing the similar situation.It is displaying only the truncated URL in the results. Please explain.
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