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I'm Torn with SEO Decision
I have a website that is ranking pretty well in Google for strict xhtml 1.0 website design, and numerous veterinary web design, veterinariy e-mail newsletters, and vet seo related searches.
My website is Nimble Ad. It has been around for maybe 4 years now, but I'm just sick an tired of people not being able to pronounce it right. I also would say my best talent is e-commerce consulting.
So with twitter, facebook, blogs and online video I feel like I need to build my brand around myself (Brian Kaldenberg). I also want a keyword rich domain that projects "consulting". So I decided to change my business name to Kaldenberg Consulting. We are in the process of developing the new site, and I will SEO this homepage for "ecommerce consulting" lol.... most of you are probably saying good luck with that!!
Anyways what should I do with Nimble Ad? Should I just keep it running and mold it into Kaldenberg Consulting logo and colors just so I can keep those SEO rankings?
Or should I just scrap it and rebuild those pages on Kaldenberg Consulting and use an .htaccess file to forward? The problem is I don't necessarily want to have the pages on my Kaldenberg Consulting site.
How much is lost in Google's eyes when you switch to a new domain but forward the link to a page on new domain with almost exact same content?
I really don't want to lose my veterinary keyword positions. I'd appreciate any advise on my dilemma.
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Quote:
I have a website that is ranking pretty well in Google
Most people would be praising God instead of kicking the site.
And do you think that people will pronounce Kaldenbug correctly?
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Reasons
I clearly listed my reasons for switching business names, but thank you for you concern with kicking a high ranking site and the pronunciation of Kaldenberg.
Now, any advice on what I should do? EGOL I get the feeling you think I should keep Nimble Ad's pages up and running?
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It's funny how when you seek real advice the so called experts fall short. I guess life is one big joke.
What metrics are you gauging that indicates your site's success? For me it's lead conversion. If you're not satisfied with that number, then go ahead with the change.
On the other hand, if your site is succesful, who cares if people can't pronounce the name? Unless that's your primary concern...
Last edited by KAMaster : March 11th, 2009 at 12:02 PM.
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As long as people can spell it, I wouldn't stress about how they pronounce it.
Personally I would keep NimbleAd as is...
Although a 301 redirect should forward your PR, LJ and history it's not always the case and you'd almost certainly lose revenue in the short-term...
Also - the "vet" thing is likely to affect your attempts to (re)optimise for "ecommerce consulting"...
Although it's not usually the best option, it sounds to me like you have a case for creating a 2nd domain optimised for "ecommerce consulting"... which you could feed with traffic from NimbleAd whilst you're building it up.
Just a thought...
BTW - I am in a rush so don't slay me if there's a gaping hole in my plan - lol - I didn't have too much time to think it through!
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The domain name matters not...
And the "legal business name" matters less... and if people have a difficult time pronouncing "Kaldenberg"... how does a different domain and different website change that?
Is the new site about pronouncing differently spelled names?
A "how to guide in spelling bees"?
I'm a strong believer in "brand" but if your "brand" makes things more "difficult" for the sake of getting "consulting in the domain name"... are you "helping" or "hurting yourself"?
IMHO NimbleAd is a great brand... and since "NO ONE" has a difficult time pronouncing that... that's the better bet!
So scrap your new developers and get a bunch of great links for "ecommerce consulting" to Nimble Ad.
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If I understand this correctly, your first website is all about veterinary medicine, and your second site has nothing to do with veterinary medicine and is all about ecommerce consulting. If that's the case, it would seem to me 301ing using .htaccess is not a good option because the content is totally different and the links are probably inappropriate to be applied to the second site.
I think your best bet is to link from the first site to the second site to get it some trust in Google early on, and then maybe if you have relevant pages, 301 them page by page to an equivalent page on the second site. But at the end of the day, you have two completely different websites. I think it's debatable whether it's a good idea to change the brand and domain name in the first place, but if you've already decided to do that, I think the websites should remain separate.
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Quote:
Originally Posted by AlanS2323
If I understand this correctly, your first website is all about veterinary medicine
WEB DESIGN for vets!
...as in the SE listing offers a good hint...
Veterinary Web Site Design | NimbleAd LLC
Veterinary web site design for veterinarians nation-wide. NimbleAd specializes in veterinarian website design and internet marketing services.
www.nimblead.com
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Quote:
Originally Posted by NimbleAd
Thanks everyone for the input. Especially you fathom, as you always seem to provide such humble, never over-the-top input.
It appears the consensus is to keep NimbleAd alive and ticking, so I'll do just that.
Yep short but sweet domain names and company names make branding alot easier. Alot of the well known websites were all discovered by mistake.. ebay.com, amazon.com, orkut.com.. Very few good domain names were planned such as Google, Yahoo, and PayPal. Don't let what you have now goto waste. Build, expand, get branded, and enjoy the money.
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Quote:
Originally Posted by EGOL
Yes, I would run the NimbleAd site as a second income stream. It is not related to the theme of what your new site might be.
Your new site should be able to succeed on its own if that venture is going to pay.
hmmm... web design isn't related to ecommerce consulting?
...you should review the domain first... it reads like:
Web Design
(PPC) Pay-Per-Click Advertising
(SEO) Search Engine Optimization
Managed E-mail Newsletters
Web Hosting and Domain Registration
Internet Marketing Consulting
... with a sub-section dedicated to Veterinary Web Site Design - but Nimble Ad IS NOT A Veterinary website... dedicated to medical, diagnostic, and therapeutic principles to companion, domestic, exotic, wildlife, and production animals.
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