I like new Matt Cutts Video

I find many of Matt Cutts videos repeative and at times not very useful mainly because new SEOs keep asking the same thing over and over again...but I like the series of videos in particular this one:

http://www.youtube.com/watch?v=ScgXiqqxrM4&feature=sub

I can relate to this because I have a few clients in competitive industries like payday loans, debt consolidation, and credit check and although my clients are big guys, many times they rank worse than smaller websites because of blackhat\gray hat stuff.

In this video, if you pay good attention, Matt does give some good information and strategy.

Good video and worth watching. Matt is right about the long-term strategy for building a site. Makes sense from a business perspective as well as an SEO perspective. I'm also a big proponent of submitting spam reports via webmaster tools. I've seen it work.

The discouraging part is his apparent position that spam will always be around. I guess that's an obvious fact, but not encouraging to hear. The attitude I got from the video is hey, we can only go after spam when it's concentrated in one area and is large enough to hit our radar. I guess it's like law enforcement and drugs - only enough resources to go after the major offenders.

But it's a scalable algorithm, not more cops on the street. I see some really obvious stuff and wonder why a building full of PhDs can't stop it. It's not 2003 any more - the viagra spam should be long gone and the more subtle spam should be attacked head-on, across the entire web, not in certain hot spots.

In the meantime, I continue work on the long-term strategy.

Ed