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    Question Huge traffic drop after migrating site to new domain


    I moved my Wordpress site from subdomain.mysite.com to www.newsite.com with new branding. It had used the branding of www.mysite.com before, which is still running as a separate site (it's not a duplicate of the new site).

    The Google search traffic tanked.

    893 visitors on day 1. It dropped every day, to a low of 194 on day 9. Slowly climbed up, 239 on day 14 (yesterday), which is a tad bit encouraging, but it may be due to ongoing site content efforts too.

    I'm concerned about whether this is long term.

    Incidentally, www.mysite.com has also suffered a 40% Google search traffic drop from losing its subdomain traffic. Apparently the SEO for www.mysite.com was relying heavily on backlinks to subdomain.mysite.com. Or at least I think so? I'm not sure if subdomains share SEO value.

    I have done the following relevant to SEO for the new site:

    • Purchased the new domain 3 weeks prior to the move. It was never used in the past.
    • Changed my old htaccess to a wildcard 301 redirect for all pages. They are redirecting fine.
    • Cleaned my new site of all references to the old domain and old name
    • Updated all my other website links to point to the new site
    • Registered new social media profiles for the new site, worked on building them
    • Created a new Google Analytics property. It's recording traffic fine.
    • Added Search Console site, submitted change of address from old subdomain to new site, submitted sitemap and target country. Search Console shows no significant issues. Also added non-www and http versions just in case, although my site is entirely https://www.
    • Updated backlinks on authoritative sites and some other non-spammy sites


    Anything I'm missing?

    Any idea how long I am likely in the dumps, on average? Could this be a permanent demotion from moving away from the trusted domain?
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    Originally Posted by Squeebo
    Anything I'm missing?

    Any idea how long I am likely in the dumps, on average? Could this be a permanent demotion from moving away from the trusted domain?
    Lots of possibilities. But this article will pretty much cover everything: https://moz.com/blog/website-migration-guide
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    First of all, identify the web pages that dropped most in traffic and ranking. Find keywords for which ranking is dropped and then make some new links for that webpages.
    Update all of your XML sitemaps.
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    Could just be a coincidence? You site was going to drop anyway and it just so happened to be at the time you changed domain.

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