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Oct 15th, 2013, 10:44 AM
How to Rank for any Keyword on Google in 2013 and Beyond
Old-school "link building" and "SEO content" being dead, some people even say that SEO itself is dead. It is not dead, has merely taken a new shape. From a standalone service, SEO has become an important layer integrated into your selling machine, your website. SEO expertise and experience continue to remain indispensable, and resourceful SEOs with a marketing flair and great content capabilities will no trouble staying in business.
A new SEOchat forum user asks the million dollar question today:
Below, I'll tell in detail you exactly what you should do. In this hypothetical situation let's assume you know your most important keyword. Attention: be very careful about deciding your keywords, it's a science. Your best keywords are very often not the ones that you think. Hint: think not only in terms of the product or service that you offer but also in terms of the need that it fills, the problem that it solves, etc. It is ALWAYS a mistake to target one big keyword or handful of keywords, you'll fave (Keyword analysis and strategy remain just big area where the seasoned SEO's knowhow remains indispensable.)
Originally Posted by rahulbmg
Approach Your Goal in Stages
Your effort and expenses will depend on how competitive the keyword is. The stages below become progressively more expensive for you. Do all the cheap stuff that can be done first: sometimes it will rank you. The cheap measures are in themselves a test of the keyword's competitiveness.
1. Put the Keywords at the beginning of your Home Page <title> tag. If you are lucky and your keyword is not competitive, or if your site is already fine and authoritative (or in some other rare cases) this by itself can sometimes rank you for your money keyword, although in most markets I would not hold my breath. But this is free and easy to do and a must in any event.
2. Decide how badly you want the keyword. Test it sufficiently in AdWords first (exact match and phrase match only; set a somewhat higher CPC on exact match) before doing SEO. In this hypothetical situation, let's assume you have decided it's your best keyword, the one you want more than others. (How you decide that is not as simple as it sounds, but we have a keywords forum here that we will develop gradually to further influence).Just to brace yourself, do a competitiveness check on the keyword. Then quantify how badly you want it, how much you would be willing to spend on it while being prepared to fail, etc. At some point, if what you are doing is not working, you will need to stop and change your keyword startegy. Decide now when that will be. And don't put all your eggs in the basket of that one keyword, target other keywords as well, including the long tail.
3. Write relevant, valuable text content for your home page involving the keyword. (For best results, include unique useful images and videos). Put the keyword in the H1 heading. Use it at the beginning of the opening sentence, and you can bold the first instance of the keyword in the text and even change the font color on it (I had some good results with that a long time ago but have not tested it recently).
4. Write several an additional 10 or so content pages on closely related subjects, expansions of the home page's subject matter. Make this content as fine and valuable as your can. Give them all unique title tags, with their own different relevant keywords at the beginning of each title tag, but include variations of the main keyword after that in the title tags of some of those pages. Include your keyword naturally in the text of the pages throughout. Everywhere, as much as possible, strive to provide uniquely useful information. From those "daughter pages," link back to the home page with the right anchor text.
5. Show off and promote your newly created content to friends and connections, always ask for feedback (this gives people a reason to look closely, helps you improve your site, and also identifies "hyper-responsives" -- often the likeliest buyers, and gets you links). When you can, tastefully ask people to link to you. (Never link back as a returned favor, only if you want to link out for your reader's sake.)
6. Keep improving, expanding and promoting your content by yourself or, better still, with in-house effort, for another 3-5 months. 6 months down the road you have come as far as you can, cheaply.
7. At this point you can either rethink your keyword strategy completely and start experimenting again (not recommended), or delegate a budget to hire a Content Marketing professional.
The Short Answer Is Content Marketing
It is new new high-power SEO. In the long run, you can even become a large-scale, high-quality online publishing platform for your main keyword, IF that makes business sense. There is theoretically no limit on how valuable and successful your resources and content can become. Even in super competitive markets, it is possible to make viral content. (Viral content is a high risk, high gains proposition in extremely competitive situations, but in less competitive markets the risks will be lower, while the gains depend on your business model.). A combination of the right budget and the right agency sometimes achieves wonders.
Notice that we have a Content Marketing Forum, and a fresh informative sticky has appeared there recently on Content Marketing fundamentals. Bring your content questions and expertise there.
[Technical Note. Onsite linking with anchor text is much easier than it sounds when you are linking to pages that are also linked from your navigation bar or side menu, because the anchor text of the first link that appears in the HTML file from the given linking page to the given target page typically overrides the anchor text of of any other link pointing from the same linking page to the same target page. There are cool technical solutions for this issue that I may cover elsewhere.]
Last edited by PhilipSEO; Oct 15th, 2013 at 11:52 AM.
Oct 18th, 2013, 01:22 AM
Thanks for your great reply...
Oct 18th, 2013, 01:31 AM
This is a very informative post! Like you I also focus on the content but I also focus on the design and overall improving the user experience of my website.
Oct 18th, 2013, 10:10 AM
After reading your post, I headed to your signature links to check your blog / website but this is showing error.
Just wanted to inform you
Oct 18th, 2013, 11:19 AM
Thanks yeah we had a glitch, it's fixed now. Analytics experiment code went to the wrong place, "lol."
Oct 18th, 2013, 01:34 PM
You are always welcome
Originally Posted by PhilipSEO
Oct 19th, 2013, 04:04 AM
Thaks for your post, could you explain this better with an example? or you have link about it?
Originally Posted by PhilipSEO
Oct 20th, 2013, 12:52 PM
Sure, there is the original Moz/Seomoz post about this:
Originally Posted by tirengarfio
Results of Google Experimentation - Only the First Anchor Text Counts - Moz
But: it's from 2008. Actually, my team is about to retest this very thing right now. We'll keep you posted.
Hope this helps!
Oct 21st, 2013, 08:54 AM
First of all check deeply whether your site is hit for sure by algo update or down by any other error. If your site was hit by algo update then its your bad day. first collect all back links to your site. then sort all the links which looks spammy. spammy in the sense links from unrelated website or a paid link which passes pr to your site. then try to remove those bad links in all the possible ways like contacting that particular site webmaster. then you should prepare a disavow.txt file including all the bad links which you think those are affecting your site. then disavow links.
Note: First try removing them manually. after that you disavow them. This is a very huge process but there is no other ethical way.
Dec 3rd, 2013, 06:17 AM
PhilipSEOI have online dating site (new) should i focus on to content more than link building you think?
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