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    How many anchor text variations should be in a strong campaign?


    How many anchor text variations should I include in a strong campaign?

    Also, should I include phrases like "click here" or "website" or just variations of my keyword?

    Also should I ever directly mention the direct keyword? I havent seen that happen very often....

    edit: when the potential backlink page isnt relevant, should I use "click here" or "learn more"?
    Last edited by backlinker; Aug 30th, 2013 at 11:58 PM.
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    Try and think like an end user who is linking to your site, How would they do the anchor text ? Thats what google will be trying to spot.
    The biggest problem I have sometimes is I am too close to my project so find this more difficult than it should be. Its always tempting to zoom in on your keyword when you find a great site that you can post a link from but diversity is really the key.

    I cant really answer your question in numbers and proven facts except to say mix it up as much as possible including some click here, read more etc .

    Comments on this post

    • PhilipSEO agrees : Indeed! (And I'm making up for the rep I took away by mistake.)
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    No, you need a TON of "click here".

    Google is not an idiot.

    They know that

    KW + variation and
    KW and
    variation + KW

    is all KW related.

    Make sure your overall KW related anchor text stays below X %.

    Comments on this post

    • backlinker agrees : sounds reasonable

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