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    How to improve CTR on organic search


    My site introxl(dot)com is currently ranked first, in google, for the keywords "payday loan software". We're getting about an 18% CTR. I've played around w/ the meta description and that increased the CTR about 5%. It's not a high volume searches (~ 480 per month), so the margin for error is large. Data on the Internet leans closer to 45% for the #1 spot. Any ideas?
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    EGOL
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    You should know your product better than anyone and should be able to write The KickAss Title Tag better than almost any SEO around. (If you are really serious about selling your software product)

    What makes your product superior? Why should they buy yours vs any other software.

    Your competitors in the PPC ads say that they have the "#1 Payday Loan Software".

    That sounds really good to me. Why should I even look at yours because you are probably selling the #2 or the #10 software?

    Your title tag should scream why I should buy yours instead of the #1.

    If you can't elicit more than an 18% CTR at #1 organic then maybe you will do better selling the #1 Payday Loan Software?
    * "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
    * "Free advice isn't worth much. Cheap advice is worth even less." EGOL
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    it's good to offer in the title something for free, or gift
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    EGOL is being a bit facile but that aside he has some good ideas. Treat the title and description fields as you would an AdWords ad make it enticing to the reader.
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    Egol's nickname should be "Kickass" I feel. The term makes a statement.

    Adding a call to action to the title is something we have been looking to do. Haven't implemented them yet but trying to experiment and see if it increases CTR and conversions. Egol did hit the nail on the head. Your site is showing up amongst several other sites selling the same product.

    It's no different than submitting a resume for a job opening. The person handling the resume likely has hundreds to choose from. The generic looking, run of the mill resumes get pushed aside and the ones that stand out and grab the employers attention get looked at. Make your titles & descriptions as attractive as possible without being misleading. Keep experimenting until you find something that consistently delivers the results you are looking for.

    Looks like you are on the right track.
    "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." Chinese Proverb
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    Ok. Here are the new meta descriptions


    Thanks for the replies. Kickass, you're awesome.

    I'm going to do some A/B testing. 3 months w/ each and I'll let you know what happens.


    1) "#1 rated payday loan software. Intro XL provides a fully integrated solution for store front, internet lending, title loans, CSO model and more."

    2) "Industry leading payday loan software for small, mid-size and large loan companies. Find out today what our payday loan software can do for your business. Intro XL is a comprehensive solution for store front, internet lending, title loans, CSO model and more."
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    EGOL
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    How about a title tag.....

    KickAss Payday Loan Software

    lol
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  15. Dancin with the devil
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    That's what it is about my friend. Researching, experimenting, testing, analyzing the data and than repeat. This should keep you busy for the next 20 years...hahaha good luck and looking forward to seeing how you make out.

    By the way, the nickname "Kickass" was my self-proclaimed title for Egol. Maybe it will catch wind...
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    kickass


    Originally Posted by EGOL
    How about a title tag.....

    KickAss Payday Loan Software

    lol
    I wish we were that cool.

    Comments on this post

    • Lb1878 agrees

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