We have a normal website like everyone but not a mobile one.
I have looked at the bounce rates on analytics and can see our bounce rate from a mobile device is higher.
My two main questions are:
1) If we build a mobile site, what do we do from an optimisation perspective?..
2) In your experience, do you think that providing users with a stripped down mobile version of a site helps enquiries?.. or do you think the more detailed larger version of the site is better for customers..
As it happens, we have a search facility website where users can find, for example, apartments for rent.