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    How to choose the best keyword?


    Hi,

    can anybody help me, How to choose the best keyword?
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    I've run it through the Mr. SEO Web Authority SuperComputer Terminal here at NASA headquarters and the best keyword is:-


    BANANA CAKE.




    ...Seriously though, it depends on any number of factors including but not limited to industry/niche/country. It's essentially a market research exercise and as such, there's no shortcuts or easy answers.

    Utilising keyword tools like Google's Search Based Keyword tool or (to perhaps a lesser extent) Wordtracker will set you on the right track, but the only way of getting the answers you want is to research, analyse, think, brainstorm then repeat until fade.

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    • jsteele823 agrees : What the banana cake are you talkin bout?
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    first, you should read they content of your site. you must familiarize yourself to the nature of the site too. this is important because it will help you get some idea on what keywords to use. after analyzing the site, list all your prospected keywords then test it using keyword suggesting tool. seobook.com is one of the tool that i use. google trends and insights will help you too decide what to use.
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    you can find any idea on google.com/trends or you can use keyword elite software.
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    Exclamation


    there are plenty of online tools tools available to find better keywords for your website. Use wordtracker tool which provides estimated traffic value for the keyword and inturn helps to identify how popular the keyword is.
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    1. Study the site to figure out the exact sector where the site will work.

    2. Through some keyword research tool try to figure out a possible list of targeted keywords.

    3. Compare the search volume and search result number - you need to select the terms which has standard search volume but low number in search result. It proves the those terms has good search volume but not enough content in the net. These type of terms can drive loyal traffic to your site.

    4. At the beginning stage of a site, target some semi competitive terms.
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    online keyword tools will definately help u to solve this problem.
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    I think the best way to choose a keyword to optimize will be the keyword with the least competition to begin with and go from there.
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  17. SEO Chat Good Citizen (1000 - 1499 posts)

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    I use keyword External tool and google trends in choosing my keywords. Also I compare the results to other tool to see that the results are reliable and use google trends to see if the keywords I choose are use in my target market.
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    IMHO the best keyword is actually a keyphrase that has lots of search traffic and has been overlooked by your competition...
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    The best keywords are not necessarily the ones with the most traffic. Keywords with less traffic which are more specific, sometimes convert to sales a lot better than more generic keywords.

    Let's look at an example: the word "football" is highly searched, however, the word does not really give us an idea of what the searcher wants. Maybe they want videos, or maybe they want shirts, boots, pants, bras or whatever? For this reason, you are better off targetting "football shirts", this way you know that the searcher wants football shirts, or even better target "buy southampton football shirts" (yes I know my team is crap but listen anyway). That way you know that the searcher wants to buy some of your teams shirts. And the great thing is, the more specific terms are really not very competitive either, so then you only need a few good, varied anchor text links direct to the product page, and wallah, you have a Google ranking to extract some profit from.

    Get the idea?

    Comments on this post

    • KernelPanic agrees : Good stuff. read it learn it live it. (lol @ football bra. giggle. Go Saints!!)
    • Xaver agrees : Finally a smart response, the majority of the ones above are scrap.
    Last edited by seogoat; Oct 14th, 2009 at 12:37 AM.
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    Hi,

    thanks all for sharing thoughts, can anybody tell me something more about keyword research and and what factor should be follow to choose a best keyword.
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    choose the same terms that your customers will use.

    it's that simple...honest!



    Jim
    Jim Rudnick
    MCSD
    Canadian SEO

    Twitter: @JVRudnick

    read. learn. hypothesize. test. analyze...then rank!

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    Use Google's keyword tool to find out what people are searching for... never assume.
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    There are some smug idiots on this site who can give a patronising 1/2 answer.

    Comments on this post

    • seo-sparky agrees : not helpful at all, but it gets their post count up ;)
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