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    Hi how to create rich snippets manually?


    Its quite confusing, how to create schema manually? I read lots of blogs and https://schema.org any tips to create more easily? Any blogs to share?
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    Do you have any particular Rich Snippets in mind?

    One thing to bear in mind is that many of these structured data types are still "experimental" within the search engines. Google in particular is continually refining and tinkering with how and when these Snippets display. For example, a recent update for Authorship markup led to about a 15% reduction (or so) in the number of results that display in the SERPs w/ Authors.

    I do know that Google has a Data Highlighter tool in Webmaster Tools that makes it easier to add Structured Data to websites with less markup and coding. Here's a URL:
    https://support.google.com/webmaster.../2692911?hl=en

    In addition, there is also the Rich Snippet Testing Tool, which helps webmasters see what type of Rich Snippets Google is able to extract from the source code of pages. Here's a URL:
    https://support.google.com/customsea.../2595559?hl=en

    Be aware, however, that not all types of Structured Data are suitable for all websites. I have personally seen some client's sites that have made use of both of those tools and still not have the desired Rich Snippets display in the SERPs. Google's official "stance" on Rich Snippets is that they are aware of them in the source code of pages (if properly implemented) and that they will display them in the SERPs when they feel they are a good fit for the user based on their particular query. They reserve the right to not display the Snippet at all.

    Hope that helps!

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    • GabrielG agrees
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    Some friends of mine over at Raven Tools made this awesome tool set Schema Creator it will make your Schema markup for you.

    Comments on this post

    • daniel.o agrees : Cool link, thanks Joe! Bookmarked!
    • GabrielG agrees
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    Hi Daniel,
    I gone through your comment. But i have one query regarding Rich Snippets.When i try to start data highlighting for my website it thrown some error "your website is not indexed in Google". But when i search it in a Google SERP my website is crawled. May i know why this is happening.
    Otherwise can we upload the Microdata to the website code.If the answer is where to place the code (Head/Body).
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    Originally Posted by JoeHall
    Some friends of mine over at Raven Tools made this awesome tool set Schema Creator it will make your Schema markup for you.
    I agree with this, except that some of the info can get pretty long winded on your site, and take up a lot of room. You can replace some of the code they give you, and make it not display the text, by replacing it with a different tag. This also works really well with the review markup, as most of the text they include isn't really helpful to a user.

    Here is an example on a review, where I only show the review and rating, not all the rest.

    <div itemscope="" itemtype="http://schema.org/Review"><meta itemprop="url" href="http://www.linkedin.com/pub/david-kley/71/504/5a" /><meta itemprop="name" content="Web Design and Company" /><meta itemprop="itemreviewed" content="SEM and SEO Services St Louis" />
    <div itemprop="reviewBody">"I enjoy working with David Kley. He is attentive to our business needs, very easy to work with and produces results in SEO and SEM. Highly recommend!" Year first hired: 2012 Top Qualities: Great Results, Personable, Good Value</div>
    <div><img src="images/5-stars.png" width="125" height="25" alt="St Louis SEO Rating" title="St Louis SEO Review" /></div>
    <div itemprop="author" itemscope="" itemtype="http://schema.org/Person">Written by: <span itemprop="name">Sue H.</span></div>
    <div itemprop="reviewRating" itemscope="" itemtype="http://schema.org/Rating"><meta itemprop="worstRating" content="1" /><meta itemprop="ratingValue" content="5" /><meta itemprop="bestRating" content="5" /></div>
    </div>
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    I have been using Schema Creator for a while now. It perfectly creates my required schema in no time and is user-friendly too.
    Alternatively, you could seek help of any web developer who has an hand of experience with manual creation of schema.

    Hope it helps !

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