Hi all, I've done very basic SEO myself for many years. The key words I have optimised have not been that competitive before so I have enjoyed good results on Google.
However, recently for the term Car Recovery Birmingham, I am often below another website called carrecoverybirmingham. With the exception of the URL and keyword spamming, I am not entirely sure why it should be above my company website, which has a much bigger structure and more links as well as relevant content (all IMO).
Could do with some pointers if possible. Looking at this competitor's website, maybe I should just spam the key term?