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    Have you ever changed the logo anchor text from "logo" to "keyword"? Google's stand?


    Hi all,

    We know that generally logo with the website homepage link is the first link crawled by Google and other search engines. Can we change the anchor text from "logo" to "keyword"? Have any one tried or seen others doing? How Google considers it?

    Thanks
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    You mean the "alt text" of the logo(?).

    The alt text is supposed to tell viewers what the image is. Therefore if it's a logo, then it should say something about it being a logo (although not necessarily just "logo").

    It's up to you to justify whatever term you choose to use as an alt text for a given image. If I am your viewer, I so hope it is not misleading.

    PS: I'm not aware of any knowledge that the "logo with the website homepage link is the first link crawled by Google and other search engines". I'd be happy to know of an article that says so.

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