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    Have you ever changed the logo anchor text from "logo" to "keyword"? Google's stand?


    Hi all,

    We know that generally logo with the website homepage link is the first link crawled by Google and other search engines. Can we change the anchor text from "logo" to "keyword"? Have any one tried or seen others doing? How Google considers it?

    Thanks
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    You mean the "alt text" of the logo(?).

    The alt text is supposed to tell viewers what the image is. Therefore if it's a logo, then it should say something about it being a logo (although not necessarily just "logo").

    It's up to you to justify whatever term you choose to use as an alt text for a given image. If I am your viewer, I so hope it is not misleading.

    PS: I'm not aware of any knowledge that the "logo with the website homepage link is the first link crawled by Google and other search engines". I'd be happy to know of an article that says so.
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    All photos on a website can be assigned with a specific alt-tag, that can contain the keyword and which looks like this:


    <img src = "smiley.gif" alt = "smiley face">


    It was originally a tag that was used by web browsers (previous browsers) that could not load photos, or maybe the speed of the modem was not to load photos. Instead, the "alternative tag" could be loaded, and here you could write what the photo represented, so the reader got a little bit of information about the image.


    Therefore, Google still uses these tags today to understand what is in the image, and therefore to rank it in Image Search.
    There is actually a lot of traffic to retrieve: For example, 25% of all searches are on images, and more than 900% are searched more than once.
    Therefore, I think most companies insert an alt-texts for their pictures.
    You can find more information <snip>(Unfortunately it's in Danish)

    Or generally more information about SEO-Analytics <snip> (Its unfortunately also in Danish)

    I hope my answer could help you
    Last edited by KnowOneSpecial; Jul 27th, 2018 at 11:03 AM.
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    The alt text on your logo should probably say something like "Company Name, main keyword" or site theme. Having a top level keyword in the alt tag is OK. Don't expect it to be a magic bullet though.

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