Preface. I am a wedding DJ and my site initially was focused purely on the client-side of the wedding business. But some time ago I decide to include more DJ-to-DJ related content specific to the industry to help increase traffic to the site.
That traffic certainly increased my overall user base coming to my site, seeing a 92.89% increase in total traffi, decrease in bounce rate, doubling page vies, etc comparing 10/1/15-3/13/16 and the previous year-to-date.
So is this all huzzahs? Well not quite. So while I have gain tremendous traction in a couple articles, making first page organic views in general searches like "what does a wedding dj do" (client oriented) and a couple product reviews like "soundcraft ui16 review" (DJ related) it seems that one of my core longtail keywords for wedding traffic "hudson valley wedding DJ" is down in SERP placement, now hitting page 2 organically.
So the question I have is if including these DJ-to-DJ content related pieces may be hurting my client-specific presence. Comparing some key pages I am seeing some clear signs.
Pricing Page: -14.5%
Thank you (post info request fill): -63.5%
There is one other factor to consider. I launched a new version of the site (new theme) back in January. Most of the front page content is similar so the overall content in front of the eyes of the viewer has not changed much at all.
If the above thoughts are true, now the question is what to do. Do I create a new web presence for my DJ-to-DJ related content? Do I live with the current results?
As an aside I have been investing in AdWords for some very specific keywords, which is still more expensive than I wish it would be. ~$5.50/click. I've had a three PPC firms look at what I am doing and they are all on the same page that I am doing the most efficient way I can be doing things.