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    GZip and Deflate - HTTP Compression can harm?

    Hi there,

    I am wondering whether the use of HTTP Compression software, using GZip and Deflate technologies can help or harm my website's ranking.

    As far as I know when these technologies apply, the contents of the http requests are being compressed, sent to the browser (faster, since smaller sized) and then uncompressed by the browser.

    I am wondering where there is any evidence that Google spiders (and other major search engine spiders of course) do support this technology.

    I am about to invest into this kind of software but I would like to have your prof. advice before doing that...

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    Originally Posted by Matt Cutts Blog
    The newer Bigdaddy Googlebots with user-agent “Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)” are much more likely to support gzip encoding. That reduces Googlebot’s bandwidth usage for site owners and webmasters. From my conversations with the crawl/index team, it sounds like there’s a lot of head-room for webmasters to reduce their bandwith by turning on gzip encoding.
    The rest here: link

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