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    Exclamation Google Toolbar Records Traffic data - Ranking Impact??


    If Google uses user data it collects from their installed toolbars - than traffic may be another major component to page ranking!

    Maybe also an explanation why top ranking sites hold their positions more steadily than lower ranking ones since traffic fluctuation increases the lower a page's ranking. Top position receive substantial traffic - so once you're at the top and IF traffic is another key-component - then taking over Top Positions coming from nowhere would also mean you have to generate substanital traffic (that is being sampled by Google)...

    Any thoughts on this - it would be a major element to any successful SEO implementation for Top Positions!!

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    no, I doubt they use it.

    and there are other reasons for the trouble-moving bit... if a site is top for a keyword that's popular, people will associate it with that keyword. if they're going to link somewhere, it's likely to be the place that they first found when searching for it.
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    That's what Alexa does. It's not certain that you can "opt-out" of this anonymous statistics collection with Alexa's toolbar however.
    Last edited by bling; Sep 7th, 2004 at 06:58 PM.
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    imagine trying to implement that amount of data, plus it could be tricked if they were to use it in that way by visiting of own sites etc/spoofing
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    Imagine if it was so, and the click fraud gangs got the message. They would put thousands of paid surfers to visit their sites. And click the Adsense as they do now. We would only have sites from India on the top :-) .
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    Well, any evidence then on HOW Google uses the data they collect - why wouldn't they (at least ultimately-) feed it into their algo for page weighting..? Next to retrieving, indexing and categorising pages that's their core line of business..not? Sure it could be manipulated - but so can most other things and there surely would be a way to monitor abuse similar to how affiliate networks are checking for unusual CT patterns...

    In terms of processing the user data for individual pages that could easily run on seperate servers and then cross-referenced using the same page ID allocation that's in place now...

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    [quote]Well, any evidence then on HOW Google uses the data they collect - why wouldn't they (at least ultimately-) feed it into their algo for page weighting..?/quote]

    They use it to see how good the SERPs are. If they recognize that there are no clicks for a certain search and it's consistant than they can have a look and see why users aren't clicking the the results. OR if someone goes to Yahoo after a search and does a search there instead. Why they go to Yahoo?? What were they trying to find and what did we show them??

    Things like that make a search engine better. True it's spyware but hell what isn't now adays.
    -PK
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    Hi PK_Synths,

    well - as they have access to that data, wouldn't it be excellent confirmation for a page's popularity when it generates high traffic - hence worth feeding into algo along with other factors like BLs, etc...

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    as they have access to that data, wouldn't it be excellent confirmation for a page's popularity if it generates high traffic
    Sure but how can they tell exactly how much traffic a site gets for real. When you wanna go to amazon.com do you go to google first or just simpley type in amazon.com in the address bar. Same thing with ebay, hotmail, msn, cnn.com and other high traffic websites. Word of mouth and branding does wonders for a website.

    You need a complete data point taken from all angles, not just one, to make that data useable.

    EDIT: Hi memphiz.
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    I think AltaVista has something like that in its algo. For keywords that arent very competative you could atleast before make a difference by clicking them a lot (but whos got time with that type of "clickspam"?).

    I agree that they for sure use the results, maybe not for ranking purposes though. I am sure they collect info for Adwords and Adsense with it. Its like some kind of quality feedback among other.
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    Originally Posted by pk_synths
    Sure but how can they tell exactly how much traffic a site gets for real. When you wanna go to amazon.com do you go to google first or just simpley type in amazon.com in the address bar. Same thing with ebay, hotmail, msn, cnn.com and other high traffic websites. Word of mouth and branding does wonders for a website.

    You need a complete data point taken from all angles, not just one, to make that data useable.
    Well of course - but just like ALexa, doesn't the Google toolbar sample all the sites a user visits - not just the ones queried on Google?

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    but just like ALexa, doesn't the Google toolbar sample all the sites a user visits - not just the ones queried on Google?
    Good point but I dont think it counts dynamic results, when someone is signed in, private sections, etc. Which are huge traffic data points especially in Amazon and Ebay.

    I wonder if Google Toolbar only tracks pages that are in the index?? Hmmm that would be a good thing to know.
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    Originally Posted by mcfly
    imagine trying to implement that amount of data, plus it could be tricked if they were to use it in that way by visiting of own sites etc/spoofing
    That would definitely be an undertaking, but seeing as how Google pretty much has a cache of the entire internet, this is could be done relatively easily.

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