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Google title tag and exclamation marks

Discuss Google title tag and exclamation marks in the Google Optimization forum on SEO Chat.
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  #1  
Old December 16th, 2009, 11:44 PM
readFX readFX is offline
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Google title tag and exclamation marks
I'm wondering if anyone knows if exclamation marks in the title tag would hurt rankings. Would it be looked at as spam?

For my home page, I am looking to update my title as follows:

<title>Keyword1 Equipment, Discover How to Keyword2 Today!</title>

Any thoughts?

Many thanks.
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  #2  
Old December 17th, 2009, 08:34 AM
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we haven't used same in quite awhile, so my own thoughts are like 5 years out of date...but back in 03 or so, didn't matter... G treated same then like it treats hypens, pipes etc....ie punctuation mattered not a whit....

they still ignore - + | etc....that I do know is current....but ! I dont' know...

anyone tested that recently?



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Old December 17th, 2009, 09:08 AM
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I really do not believe such marks would spoil the rankings since Google is no longer like the portal in 2001 and the off page optimization elements, namely links, are saying the first and last words in today;s specialized SEO globe.
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Old December 17th, 2009, 12:43 PM
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Thumbs up I've tested it out without any issues
doesn't seem to have a problem for me.
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Old December 17th, 2009, 02:08 PM
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!
If you need to use that you must use then, don't see any problem on that as it's recommendable to make normal phrases.
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Old December 17th, 2009, 05:34 PM
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No, I very much doubt it.

It may not incur a ranking penalty but I personally don't use them; it strikes me as a bit "spammy".

Unless maybe you're using a call to action e.g. "book now!".

Even then though.
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Old December 17th, 2009, 07:50 PM
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When I first started in seo I worked for a company who would put the ! in front of the title, his theory was that the ! was the first letter in the alphabet and therefore google ranked the site higher. I have to admit that seemed to be working at the time, but I don't think it is affective now.
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Old December 18th, 2009, 09:09 PM
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I'm going to give it a go. It's an exclamation mark at the end, and it's not like I am creating a <title> like this:

THE #1 WIDGET SITE ON THE INTERNET !!!!!!!!!!!!!!!!!!!!!

Thanks everyone for your input.

- O
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