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    Google search console: 404 and soft 404 without any back-links. Redirect needed?


    Hi community,

    We can see the 404 and soft 404 errors in Google web masters. Usually these are non-existing pages which are found somewhere on internet by Google. I can see some of these reported URLs don't have any back-links (checked on ahrefs tool). Do we need to redirect each and every link reported here or ignore or marked to be fixed?

    Thanks
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    "404" errors indicate that the pages were deleted. If a page has been removed, then it is meant to show a 404. You do not need to redirect it unless you have an existing page which is similar to that which was deleted. You redirect only to relevant pages. Mark them as fixed on Google Search Console if you decide to leave them as is. If you have relevant web pages and you decide to redirect, mark them as fixed once you've created the redirects. Or you can just ignore them at all.

    "Soft 404" errors indicate that the pages were deleted but that they are not showing the right HTTP response (which should be a 404 or 301). They appear as deleted on the user but appears to be ok on search engine robots by showing a 200. This is what you need to address. If you have relevant web pages, then create redirects (301s) just like the above for 404. But if you have no relevant web pages, make sure that the pages return a 404 and not a 200. Do not ignore them otherwise the bots will continue to crawl the non-existent page thinking that it is still existent, instead of crawling your actual pages.

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