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    Google Sandbox -- real or not?


    As per the title -- thoughts... and... go!
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    Do a search it's been talked about numerous time.
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    Last edited by DirectHits; Feb 20th, 2017 at 08:16 PM.
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    This is the most discussed topic on almost every SEO forums.
    Google filters newly created websites from results so website traffics and ranks affected from this effect.
    So, to recover from this, you need to create useful content and strong back links for your website, to get index and crawl by Google.
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    There is no such thing like Google sandbox. Ask yourself if a new website would have got links from CNN news, NYT, BBC, New York etc. within a first week of it's existence, would G Sandbox apply to this website. I think not.
    So what is google sandbox? It is lack of Domain Authority (or PR if you're old ). High DA is like a super power it gives you more resistibility to Google Penalties / Google Trust you more.
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    It's a 50/50 split usually in the SEO community.

    Whilst Google have denied the existence of it time and time again I am a firm believer that something does exist which holds back new sites to prevent a web full of churn and burn sites.

    I have personally experienced something along the lines of a sandbox effect for an auto trader style site I worked on that specialised in motorcycles.

    A blog post I wrote in Feb 2016 gained little to none traction for roughly 4 months, after this point the site suddenly jumped up in ranking for relevant keywords to that blog post.

    I can also honestly say nothing was touched on that site for those 4 months that would have contributed to the sudden burst in visibility it experienced.

    Perhaps the sandbox is also not intentional, maybe with some sites Google just has a an easier time understanding the quality of content via other external signals, who knows.

    It's just part of the glorious dance we must face
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    Matt Cutts states it exists in a video. But I think he refers to it lasting 'a couple of months.'
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    Really? I must have missed that one, any chance you could find a link to it?
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    I don't have time to look it up currently. But it was posted maybe a year or two before his sabbatical.

    I really hadn't noticed it much till recently, and currently have a site that is 3 months old and still restricted by Google.
    Last edited by DirectHits; Mar 27th, 2017 at 10:44 AM.
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    I guess the logical thing to take away from the timeframe is that they will un-sandbox you probably based on when you can give them enough authority signals be it from links or social or whatever.

    Thanks for the heads up anyway, i'm gonna go hunt down that video
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    Originally Posted by Corbec8
    I guess the logical thing to take away from the timeframe is that they will un-sandbox you probably based on when you can give them enough authority signals be it from links or social or whatever.

    It was encouraging you mentioned the four months. I am at right about 3 1/2 months, exactly. I have also noticed other new sites getting an unexpected upward bump in the 3 - 4 month range, but they were already ranking. The current site only has ONE first page result, and that occurred just recently.

    I was actually afraid I started out too enthusiastically and built too many links right off. So I am just pausing with the outreach and focusing on content.
    Last edited by DirectHits; Mar 29th, 2017 at 10:39 AM.
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    That's pretty much what I have resorted to doing with my own site. I started out with a lot of outreach and link building efforts but after watching it hover around a certain amount of impressions and slightly dip I was concerned that it's being algorithmically devalued.

    Now i'm just starting to think it's in Google's sandbox while they check to make sure it's not a spam site.

    To be honest, focusing on content is the best thing to do. Having it all there ready in place for when the site leaves the sandbox is going to be great fun to watch.

    Plus you might at some point pick up natural links from people finding your content.

    Content is king.

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    Here's the video by Cutts:
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    I prefer to get a recent Google reference if available.

    Dec 2016: Reminder: There Is No Google Sandbox Affecting New Sites

    "We don't have a Google sandbox" (Answer by G's Gary Illyes)

    Post G's Caffeine update (2010) to how it indexes the web, I've always found Home page URLs are added very quickly. Internal pages may be crawled quickly but take a week to be added to the index.

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