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    Google and plurals


    Does google TOTALLY differentiate between 'swimming lesson' and swimming lessons' for example.

    I can't make my mind up what to optimize for.
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    I'm trying to research some of my lesser key phrases, eg

    Past Life Reading site:ukPast Life Readings site:uk

    When I use overture to see how many people searched for these terms (and others) the counts are exactly the same for plurals as singles - how unhelpful.

    Is there anywhere else you can check searched phrases for a given time period?

    Free of course,
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    from my understanding google does differentiate between singular and plural, but yahoo makes everything singular. digital point has a great tool that is free, but i don't think it segments it by a date. you might be able to ask him if he can.
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    I would go for the plural. It's just an opinion, but I think that most would be looking for swimming lessons rather than think they can get all they need to know out of a single one. If we were talking scuba diving or golf, I would say it could go either way. I never hear in conversation some mother or father talking about a child taking a single lesson though.
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    Plurals seem to perform better for my search terms.

    Also, I don't think most people would be searching for one "swimming lesson". They are more likely researching for "swimming lessons" so that they can see the options available to them and choose from them.
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    Yep, about 9x the traffic in this instance if the Wordtracker results are to be believed:
    http://www.digitalpoint.com/tools/su...wimming+lesson
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    Thanks all

    I came to the same conculsion myself with swimming lessons but then I began thinking 'angel reading' or 'angel readings'. If I were looking to buy a computer online would I search computer or computers.

    And remembering my one customer that searched for 'swimming in the water' I decided that you can't win 'em all!

    But I thought surely google must have some rules about this?

    No?

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