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    Google Optimization


    Hey everyone. When optimizing your keywords on your site does Google take into account the order of the words? For instance if my keyword is "Bad Food", if my title was "Our site is dedicated to bad food" Would google see that the same as a title that says "This site is dedicated to food, good and bad" since both words are in there? Or would it be better to keep the words together. I know when you click on the cached version of sites you see that it picks up on each word by itself, but I'm wandering if they like it better when the words are side by side in the exact order of the keyword. Any ideas?
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    EGOL
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    From my experience three things are important......

    1) order - write your title tag with the search terms in the same order that the searcher will type in the google search form

    2) proximity - if your search term is "red widgets", using "red wooden widgets" in your title tag will reduce effectiveness

    3) front loading - "red widgets - we sell the best" is more effective than "we sell the best red widets"
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    Keep your most important keywords in the beginning of the sentence.

    Use "Bad Food is what we're all about" in order to highlight BAD FOOD as your top keywords.
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    What about negative matches -


    Originally posted by EGOL
    From my experience three things are important......

    All three I agree with....100%

    Does anyone know of HOW, or maybe IF, there is any way to preclude turning up in a list of "matches" for words that are irrelevant to what you do... My sites sell airplanes, or helicopters or gliders.... NOT paper airplanes, or Remote Controlled Helicopters, etc etc....

    I've seen PPC on Google that has something you can do to get off those "matches".... but is there any way to do it without paying.... a meta tag for "NOT KEYS" or something like that?

    just musing.... maybe the googleBot Gods will embrace the lowly serf in his efforts to unite humanity..... oh never mind!

    Matt
    :eek:

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