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Aug 14th, 2012, 02:51 PM
Google keyword tool - help!
I'm adding several new pages of content to our site in the next week or so and currently researching a few keyword phrases to target with the pages.
When using Google Adwords tool i'm using 'Exact Match' to get an idea of what people search for, but should I be using the 'phrase' option as the results do differ?
Aug 14th, 2012, 03:39 PM
I usually start with broad when I'm trying to get a sense of the entire universe. For example, auto vs car.
Then I move to phrase match to see which are the important phrase combinations for grouping pages into categories. And then I go to exact match when I'm mapping out individual pages.
Aug 14th, 2012, 03:47 PM
I don't use Google tools, so I can't help you there...
When I'm researching keywords I would just do a search for a main key words or phrase, at the bottom of the search results google shows: Searches related to (keywords searched) which can also give you an idea of different related terms to use. Searching the related terms will also show additional phrases.
Aug 15th, 2012, 03:10 AM
Thanks both, that very useful I'll go with both ways to give myself maximum ideas!
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