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    Google adwords, do you use no bracket keywords or keywords with " " and [ and ]


    Which is the best method to use in google adwords around your keywords.

    keyword
    "keyword"
    [keyword]

    If your on a tight budget and wnat to be more targetted what would you use or do.

    thanks
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    It depends on how targeted your words are. [] is an exact match, so you will only get traffic to that exact phrase, no more no less. However, "" will get you that exact phrase, plus extra words. For instance, [mortgage refinancing] will pick up mortgage refinancing, but not florida mortgage refinancing, which, depending on your market, you might want. If you use quotes, don't forget to make sure you use negative matches to weed out some phrases you might not want. Like:
    "mortgage refinancing"
    -information
    might be what you want to weed out non-buyers.

    -Michael
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    What happans if i use both "" and [ ] will they cancel each other out or something.
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    Originally Posted by mvandemar
    If you use quotes, don't forget to make sure you use negative matches to weed out some phrases you might not want. Like:
    "mortgage refinancing"
    -information
    might be what you want to weed out non-buyers.

    -Michael
    You can also use words in your ad to weed out non-buyers as well.

    G-Man
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    Originally Posted by Brad123
    What happans if i use both "" and [ ] will they cancel each other out or something.
    I actually recommend using all three types for each keyword. I tested using all three and have found it to be very helpful. I track my conversions for each variation and have found that some variations are much higher in conversions, some over twice as much. I was also surprised to see each variation priced differently. I guess it's just that some people have done some variations and not all. I've adjusted my bid so that I pay more for the variations that return higher conversions. Unfortunately, when I run a conversion value report I cannot see how much I made broken down by the keyword variations, but I'm sure Google will add that some day.

    So, add all three variations and see how it affects your conversions. This could be great if you find that one certain variation doesn't make ANY money for you. You could reduce your costs by eliminating that variation.
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    Originally Posted by Wesmaster
    Unfortunately, when I run a conversion value report I cannot see how much I made broken down by the keyword variations, but I'm sure Google will add that some day.
    RIght now you'd have to use a different campaign to track this info...

    G-Man
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    If you could only use 1 which woul you use, no brackets, or "" or [].

    Which if you could only use 1 due to keyword limits in google adwords.
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    i run a $12k/month adwords budget and IMO buy all three plus caps and see what works. There is nothing that holds true across the board and often results are surprising. It's all about constantly testing. Never stop testing.
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    Originally Posted by Brad123
    If you could only use 1 which woul you use, no brackets, or "" or [].

    Which if you could only use 1 due to keyword limits in google adwords.
    It really depends on your keyword, but for my keyword which is a two-word combo I would go with no brackets to pick up some of the related searches. For example, if I purchase "lost dogs" (without the quotes) my ads will also show for "lost golden retreivers" (without quotes). You'd probably get the MOST impressions this way, but that doesn't mean it's the best for your particular web site. You REALLY have to run all three to find out which is "best", at this point I'm not even sure what you're trying to do and why you're pretending to have this limitation.
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    Take 'used cars' for example. with no quotes or brackets you will pick up searches for 'impounded used cars' 'repoed used cars' 'japanese used cars' quotes will eliminate 'used impounded cars' 'used repoed cars' and 'used japanese cars' because 'used cars' is not contiguous. brackets will eliminate everything except for a plain straight up search for 'used cars'

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