I'm analysing competitors in the Real Estate market that I'm trying to rank in.
One of them has created individual town landing pages linked heavily from the home page of their site. When I say heavily I mean there's about 3-400 individual links to placenames on thei homepage of their site. Each of these pages is then unique from a content point of view.
Anchor text is highly optimised.
Is this a good strategy or would too much pagerank be pouring out to internal links from the (highest) PR page? Or indeed would it look spammy to Google? Thoughts / opinions and fact needed folks.