Comments on this post
- KernelPanic → agrees: rofl pizza!
- EGOL → agrees: Dominos should be mad about this!
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That's some good outside the box marketing...someone wants to order a pizza from Dominos and see that, they might change their mind and want a Pizza Hut pie.
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Ordering pizza Josh? Did you get Dominos or Pizza Hut?
I guess it makes sense to buy PPC with your competitor's name!
You're not allowed to use your competitors brand name in adwords.
As soon as domino's complain it will be removed, could lead to a lawsuit ...
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Weird.. I saw a reply from test, tried to rep comment on it said it was invalid... clicked back and now it's gone, but it hasn't been deleted because I can't see it...
How does that happen *scratches head*
mmmmmmmm Stuffed Crust.
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Yeah.. thanks for that.KernelPanic agrees: yeah because you have years of experience with adwords
It's just something I looked into once.
As I remember from what I read at the time you're allowed to use a brand name if you're selling their product, or if it's an informational page about them..
Something like that.
Please correct me if what I said is wrong.
Edit> Hum, I've been reading about it again..
"order domino's online" could be anything, doesn't say pizza.. since the search doesn't contain pizza it's probably fine and I am wrong
Last edited by DarrenHaye; Aug 10th, 2012 at 06:59 PM.
Whether that ad is legal or not is one case, and whether Adwords will allow it is another. But if I were searching and would get the PizzaHut ad as a search result, I'd probably open a tab and have a look at what they have to offer.
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