Fresh content

I am begining to understand the need for fresh unique content but am unsure of where and how to incorporate this into my site. Do you mean that I am to completely change the content in my site or just add new pages?

If its add new pages where do i put them for the greatest effect?

What I mean is this: I spend loads of time getting my page rank up by getting relevant links etc what is the benefit of writting a new page with no pr? Do the crawlers determin what my main page links to? and will my new page feature in the serp's because of the rank of other pages.

Sorry if this deoesnt make any sence but i am getting very confused.

let me ask you first, do you use web2.0 or simple static website..with web2.0 yes adding pages you will get help to increase your popularity, but it does not mean you will be hit on top instantly, google checks pae rank quarterly, so you have to be patient .

So you are saying that simple static pages will not have the same benefit ... hummm

I rather spending more time writing new and original content rather than getting links to increase page rank.

Some people find it difficult to maintain fresh content on their site so you are not alone. However it is vital if you want to get good rankings.

The way I see it is you have 2 options:

1. Start a blog for your site and update it with fresh content (ideally 3 times a week) and use that to direct traffic to your site. Google will crawl it more frequently and visitors will see it as a site that can be linked to because it is a good resource.

2. Start a news or info page on your site. This will work the same way as the blog. The more relevant content you put up there the more likely visitors will come back repeatedly and link to it.

There seems to be a common misunderstanding that constantly adding new content is the only way to achieve improved search result positions. It is not.

Yes, if your site frequently adds new content it will be crawled more often by Google, but that is not an indication that you're going to rank better than a site that gets crawled less often.

What if I had a site about the history of the Tudors in England. Is it likely that I'm going to be adding fresh content weekly? "Latest Tudor News"?! Sure, I might add or update content occasionally as new evidence comes to light, but it's not likely to be that frequent unless I had a forum. So, does that make the site irrelevant somehow? Does it make it unimportant no matter how authoritative it might be on the subject.

Let's not forget that before the internet came along we used books (remember them?!) which by their nature cannot be updated constantly. Now, which would you turn to as an authoritative source, Wikipedia (constantly updated) or a book by a leading university professor (updated once every ten years)? Given the nature of Google's origins, do you not expect them to take that into consideration?

Sure, if it was a news site then it would need new content constantly, or it'd be a pretty poor news site. And therein lies the rub: it depends entirely on the nature of the site as to whether or not fresh content is required in order to make it authoritative.

To add content for the sake of adding content when it goes against the nature of the site is foolhardy in the extreme, potentially leading to an ever poorer information resource. Add it if it needs it and because it'll make the site more authoritative, don't add just because you believe Google will appreciate having another page to index.