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    Forcing Google to use description


    Was wondering if anyone knew how to get Google to use the description ONLY in the SERPS. As seen, it flops around according to the search, on the description or content in the body.
    I heard there is a way months ago, but can't seem to locate it.

    Ben

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    Hmmm... that would be a neat trick, but I kind of doubt it... Of course unless you made a page with about 200 characters worth of text, it would always be the same.

    If you find out though, I would be interested in knowing...

    - Shawn
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    I don't think there is a way to FORCE your description..

    but most of my sites use my description that I have specified...

    i usually use my keywords that i want to rank for in my description tag anyway so when people search for that keyterm if i do rank it uses the description that i wanted it to anyway...
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    hmm
    sounds neat

    my guess would be to make site fully USING javascript or some kind of language that Google can't crawl. and Then Google will have to be forced to rank websites by description and ofcourse links?


    i don't know but my guess sounds stupid
    lol


    John
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    I don't think that would be any good john...

    i know that it works the way that I stated but if there are any ways to force it let me know k pheonix..
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    Snippets


    Just found this in Google. Done some good searching and seem to have found how you can force google to use your description. What do yall think? Google will highlight the main description of the content if snippets are off, and the page will not appear in the cache.

    Using:

    <META NAME="GOOGLEBOT" CONTENT="NOSNIPPET">


    This will result in the page not highlighting search terms in the text.

    Check out: http://www.google.com/remove.html
    Scroll to: Remove Snippets



    Last edited by Phoenix; Sep 25th, 2003 at 12:44 AM.
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    This is worrying.. if you have that on your site then i can just have you removed!... i'd say use at your own risk

    Note: If you believe your request is urgent and cannot wait until the next time Google crawls your site, use our automatic URL removal system. In order for this automated process to work, your webmaster must first insert the appropriate meta tags into the page's HTML code.
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    Actually, the NOSNIPPET tag will simply remove the snippet completely... you will only see title and URL in the search results. It does not make it fall back to your description.

    It would not have them removed if you submitted it... only if they added:

    META NAME="GOOGLEBOT" CONTENT="NOINDEX, NOFOLLOW"

    Submitting it only forces it to do what it would normally do on a crawl... just sooner. So submitting it "for them" would only cause their SNIPPET to be removed.

    - Shawn
    Last edited by digitalpoint; Sep 25th, 2003 at 01:46 AM.
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    Shawn,

    Can you provide an example of how it would not use the description, just the title and the url?
    You may be correct, but if the meta content (title & description) is the only thing present, wouldn't it be forced to use the description in the results. And if the description was not being used, then why not?
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    I'm not sure what would happen if you had a page with JUST a meta description on it (with no content). Maybe it would show that as the snippet.

    But definitely the NOSNIPPET tag will completely remove the snippet (of any type) from the results. For example... this:

    CNN Interactive Politics
    CNN Interactive's Politics section has become AllPolitics. If you
    are not automatically moved to the new site, click here.
    allpolitics.com/ - 1k - Cached - Similar pages

    Would become this in the search results:

    CNN Interactive Politics
    allpolitics.com/ - 1k - Cached - Similar pages

    The only way that I know how to somewhat control the SNIPPET (aside from having a tiny page with nothing BUT a snippet worth of text on it), would be to get on DMOZ... then you get the title, snippet, description (from DMOZ), category and URL... like:

    CNN.com
    ... WATCH CNN TV. On CNN TV. ... CNN TV, CNN International, Headline News, Transcripts,
    Preferences, About CNN.com. 2003 Cable News Network LP, LLLP. ...
    Description: Includes US and international stories and analysis, weather, video clips, and program schedule.
    Category: News
    www.cnn.com/ - 51k - Sep 24, 2003 - Cached - Similar pages


    - Shawn
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    Strange.. when I type in my main keywords, i.e. blue widgets my websites description is my META tag description.

    How can that be??

    I am on the first page of Google using these keywords and my index.html page is full of content and keword rich content at that.

    Any ideas?
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    You have a URL to look at?

    - Shawn
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    leeds, the reason for that is because you have your keywords in your meta description and when that matches the search google will use your description tag instead of a sentance of your page...
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    Digi,
    Good example, and I do agree. But I still think that there is something left out. Using the NOSNIPPET tag does mean you will get:

    CNN Interactive Politics
    allpolitics.com/ - 1k - Cached - Similar pages

    BUT if the META description (not DMOZ) contains the keywords for the query, then the big G is likely to pull up the description only. If the keywords are absent in the description then you get what is above. So in a way I still think you could force Google to accept the description and nothing else.

    For example: You could set up a test page, with content if inclined, and insert the NOSNIPPET tag after the robots and meta information. Include you keyword in the title and description, and its likely to pull up in the serps what it is given only.

    I was originally researching this, because I was optimizing a page that contained Flash only and nothing else. I wanted Google to use the description only, mainly for good presentation in the serps. I decided this was best left to test on my own.

    Yahoo will also only include the description given to website if its in the directory in some of the serps. Web Directory sites in MSN(from looksmart & zeal) pull up the same way as well.
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    I agree with you there... there are definitely thing you could do to make the META description have a better chance as showing as the SNIPPET, but I don't think there is anything you can do that would absolutely force it.

    - Shawn
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