I have been noticing a huge drop in the Search Traffic of my website and Direct traffic is almost 60%, We have changed Meta tags almost thrice in 2 months and we don't see any changes.
My Question Lies here on three aspects
A) How do I raise my search traffic ( Please keep in mind my Referral Traffic is almost 25%)
B) Do I consider changing Meta thrice as over optimization --
C) How important is the Keyword selection in the entire Meta -- Not just specifically on (Title Part)
Please care to Reply Have a great day