Fall in the Search Traffic%

[Rawat05]

Hey All,

I have been noticing a huge drop in the Search Traffic of my website and Direct traffic is almost 60%, We have changed Meta tags almost thrice in 2 months and we don't see any changes.

My Question Lies here on three aspects

A) How do I raise my search traffic ( Please keep in mind my Referral Traffic is almost 25%)
B) Do I consider changing Meta thrice as over optimization --
C) How important is the Keyword selection in the entire Meta -- Not just specifically on (Title Part)

Please care to Reply Have a great day

[bruce99]

I am sure that there are other more qualified in here .. but its likely its your competitor moves and google algorithm changes than anything you can do with metadata.

Raising search traffic is still about links in usually. Have you dropped in rank for your main keywords? A lot of people are turning to social media to drive traffic. Thats what I am going to do to.