Expert Advice/Opinion Needed????

About 4 – 5 weeks ago I suddenly lost quite a few good UK Google ranking sthat I had although we still appear fro some we have dropped a couple of spots fro some but as far as 20 for others. I assumed this was because of Google geographic location factors. Although we are a UK firm we have a .com and our servers are hosted in the US.

However some of the firms that are now above us can not surely be classed by google as a better resource. If you type in David Brown we don’t even rank for that at the moment but then I might look a little later on and we will be second then tomorrow we will be top and then we disappear again. Our website is david brown .com

Secondly we are trying to target the phrase radicon and it’s not a competitive phrase but has good search volume. Now we currently rank 25th on .co.uk for this term but I personally believe that we are far better for this search term than the sites that are above us. We originally started this page in July last year and started off at about 30th and gradually moved up to 3rd and were there for about a month before we bombed. Am I wrong about this???? Are we not a relevant search result for this term???

The website was redesigned in April but the domain is about 8 years old but all the pages are new.

As anyone any advice what I should do to improve my position??? Or an explanation as to why I am struggling for this keyword???


Cheers for any advice

If all the pages are new, then the backlinks pointing to it are mostly new also, in which age of links is important to Google. New pages can rank, but takes some time to develop authority and trust in Google.

In my experience as I observed, developing authority and trust in Google for new pages can be acquired in many ways. These are:
a. Relevant quality inbound links pointing to that page using the targeted keywords.
b. Contains unique and high quality content.
c. Bookmarking factor, (how many users like your article).
d. User statistics- this is a new factor although it is related to the quality of your content. Like, how many times people revisit the new page, time spent on the page reading the content.

Those are important points to take note if you want to rank high in Google.

Next thing to take note, is review your site in accordance to Google quality guidelines. Since you have experienced a sudden drop of ranking. I suspect maybe a spam is within your site. Check for accidental hiding of content, hidden links to banned domains, or linking out to highly penalized site, keyword spamming, etc.

Redesigning the website may involved changing the internal links, and it is important to ranking. since pages are new, internal links associated to it are new also and will take some time to stabilize to get it's full effect (like getting those pages indexed).

If you want some detailed analysis on your site. PM me and give me your site URL.

If you need to review characteristics of quality links, click on my signature to read my published research on this.

How new?

the pages are since april so 10 months

Try using search phrases rather than the odd word. 2,3 or 4 words of a phrase which is searched for should give a huge boost. :

Now what is the position of your site?

Have you changed all old file names of your site in April or only contents have been changed?

If pages names or extensions are changed then this Google response is quite obvious.

Also SERP gets bad effects if your pages have been decreased than previous.

If there nothing such case then not to worry, be patient and keep on working in normal way the pages will get their previous position soon.

muaazab

Yes we went from .html to .php in Aprill and unfortunatly a lot of the links we had in them days were lost but we have slowly built them up over time and most of them are back.