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    Expanding Anchor Text to have more relevent keywords..hiding those extra keywords.OK?


    Hey guys, I am tweaking one of my websites and was wondering if this technique will be considered illegal to google, and if it would actually hurt?

    Here is an example unoptimized anchor:

    <a href="/daw/24-Artista-i3-Song-Writer">Customize</a>

    This is what the tweaked anchor would be:

    <a href="/daw/24-Artista-i3-Song-Writer">Customize <span class="off">Your Recording Computer</span></a>

    I dont have room for all that text, yet those words do pertain to the link. So I am adding a span with class "off" and doing a text-indent: -999px.

    Would this be ok? And if not, how would I go about improving this? The design doesn't allow for more than just the word "customize". The design actually has artwork and stuff above the link which explains that clicking "customize" will take you to a page where you "customize your recording computer".

    Thanks in advance for any input!

    Thanks for any input!
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    gosh...it's 1998 again....

    no. dont do this. google et al know to check for this kind of off-screen <div> or <span> negative value placements....

    play it straight. all else is futile.

    :|

    Jim

    Comments on this post

    • joshz agrees : LETS SEO LIKE ITS 1999!!! GET DOWN TONIGHT
    Jim Rudnick
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    Canadian SEO

    Twitter: @JVRudnick

    read. learn. hypothesize. test. analyze...then rank!

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    i mean i understand what you are saying.. but why do alot of guides suggest replacing headings with background images as a good strategy?
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    Originally Posted by rreynier
    i mean i understand what you are saying.. but why do alot of guides suggest replacing headings with background images as a good strategy?
    this is not a good strategy, it is a strategy which has legitimate uses. Hiding text for SEO purposes is not one. All it takes is a nosy competitor to report you for spam and your site can be delisted.

    be more creative
    Work Smarter, Not Harder
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    and even if you successfully do it.. after a few months google will still going to recognize it..

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