Thread: Email Tracking

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    Email Tracking


    Anyone use Mail Chimp? I have a client that has a lot of subscribers, and one of the reason their reporting is off, is because their email campaigns/newsletters aren't being properly tracking. Open Rate, CTR, Sessions are all tracked in GA, but the ecommerce tracking isn't picking up the sales. So they basically have this very large "unknown" channel when they report on revenue from online sales.

    Their ecommerce tracking is properly enabled, and w/in MailChimp, they are connected to GA, and it's properly integrated. The only thing I can think of is that it doesn't have a UTM parameter within the links of the email campaigns. Would that resolve the issue? Never used Mail Chimp, and it sounded like email tracking would be automated, so i didn't know if the parameters were necessary. Thanks!
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    Yes to UTM.

    Comments on this post

    • Pierre Benneton agrees : The best existing way to track any click :)
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    different email marketing tools available to track your website

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