Thread: Email Tracking

  1. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Feb 2017
    Rep Power

    Email Tracking

    Anyone use Mail Chimp? I have a client that has a lot of subscribers, and one of the reason their reporting is off, is because their email campaigns/newsletters aren't being properly tracking. Open Rate, CTR, Sessions are all tracked in GA, but the ecommerce tracking isn't picking up the sales. So they basically have this very large "unknown" channel when they report on revenue from online sales.

    Their ecommerce tracking is properly enabled, and w/in MailChimp, they are connected to GA, and it's properly integrated. The only thing I can think of is that it doesn't have a UTM parameter within the links of the email campaigns. Would that resolve the issue? Never used Mail Chimp, and it sounded like email tracking would be automated, so i didn't know if the parameters were necessary. Thanks!
  2. #2
  3. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Aug 2008
    Rep Power
    Yes to UTM.

    Comments on this post

    • Pierre Benneton agrees : The best existing way to track any click :)
  4. #3
  5. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Mar 2018
    Rep Power
    different email marketing tools available to track your website

Similar Threads

  1. Backlinks with tracking code query string for click tracking
    By danielfoley in forum Google Optimization
    Replies: 4
    Last Post: May 19th, 2011, 06:48 AM
  2. Replies: 0
    Last Post: Apr 23rd, 2010, 01:14 AM
  3. How to get an email adress from specific website (admin's email)?
    By benthaleb in forum SEO Help (General Chat)
    Replies: 3
    Last Post: Jul 14th, 2008, 09:54 PM

IMN logo majestic logo threadwatch logo seochat tools logo