Thread: E-a-t

  1. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

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    Interesting article here:

    Curious what others think about this. Also curious how authority is being measured.
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  3. Administrator
    SEO Chat Discoverer (100 - 499 posts)

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    E-A-T has been around for a while, and this is why those simply chasing keywords need to think much deeper.
    A very simplistic way to measure authority is when looking at, for example, a wikipedia site and page. You'll see links about the topic on that page. Those links are usually to reference the topic. Every such pointer on the topic indicates more relevancy, and authority because of the quality, which can work both ways. Of course, if someone just tried to recreate that structure with their own site, it wouldnt work because of the authority of their site is weak.
    It works with E and T, too, not to mention all the other signals about the site.

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