We sell about six different products that come in about 40 different styles. These were being sold on 40 different pages, each page listing the six products. For example....
Page A: Wooden Widgets
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red wooden widgets
blue wooden widgets
green wooden widgets
yellow wooden widgets
pink wooden widgets
orange wooden widgets
Page B: Brass Widgets
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red brass widgets
blue brass widgets
green brass widgets
yellow brass widgets
pink brass widgets
orange brass widgets
On these pages we had unique descriptions for each of the colors but those same descriptions were repeated on all 40 of the pages just changing Wooden to Brass to Steel to Plastic.
These pages were dynamite until a few years ago when most of the pages were filtered from the search results. Remaining pages ranked well but lots of pages were AWOL. We shuffled the order of the colors from page to page and that brought back lots of the pages but still lots were missing.
We finally did a rewrite and now they are dynamite again. Lots of really really really boring work to rewrite all of those as unique. Multiply to see how much boring work that was.
* "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
* "Free advice isn't worth much. Cheap advice is worth even less." EGOL
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