#1
  1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Aug 2016
    Posts
    17
    Rep Power
    0

    Does use of Google Analytics affect SERP?


    I would like to ask some questions about Google Analytics and SERP:
    If I use Google Analytics and my site does not perform well, will it drop in Google search in lower positions and if it has good performance is it rewarded and appears in higher position?
    Is there an independent from performance reward for sites that use Google Analytics?

    Thank you!
    Last edited by hariskar; Nov 12th, 2016 at 08:35 AM.
  2. #2
  3. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Mar 2016
    Location
    India
    Posts
    172
    Rep Power
    343
    Google Analytics does not affects SEO. Google Analytics is used to track and report website traffic.
  4. #3
  5. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Aug 2016
    Posts
    17
    Rep Power
    0
    Yes, but I just wonder if Google uses this data.

    Edit: I meant SERP not SEO, so I changed the title.
    Last edited by hariskar; Nov 12th, 2016 at 08:35 AM.
  6. #4
  7. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Mar 2016
    Location
    India
    Posts
    172
    Rep Power
    343
    As far as I know, Google uses this Data. There is no performance reward for using Analytics, No SEO effects or anything else. GA is used for tracking and recording purposes. If you want to measure the performance of your site GA and search engine console are must have tools.

    Comments on this post

    • hariskar agrees
  8. #5
  9. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Sep 2016
    Posts
    441
    Rep Power
    1169
    Some think that having Google Analytics may directly influence rank by giving Google more data to work with (ie. your bounce rate, whether you get referral traffic from your backlinks etc.).

    I look at it this way. We use GA to improve our Serps, based on what info we get from GA. we make changes to improve our sites ranking,

    So maybe Google uses the info in a way we are not allowed to know or see. I would worry about other factors that we know affect our rankings. Like page titles, quality content etc, etc.

    Comments on this post

    • markroberts agrees
    • hariskar agrees
    • Test-ok agrees
    Last edited by KnowOneSpecial; Nov 12th, 2016 at 02:05 PM.
  10. #6
  11. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Apr 2011
    Posts
    10
    Rep Power
    0
    There is no reason why a site with GA installed should rank higher/lower than a site without GA.

    At the same time, GA allows Google to look "behind the curtain" (the other side of the SEO game). Basically, they can see how their changes affect sites' performance. They would be stupid not to use those insights. In fact, I suspect it was the primary reason for creating GA, in the first place.

    Comments on this post

    • hariskar agrees
    SearchConsoleHelper.com
  12. #7
  13. No Profile Picture
    Newbie
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Nov 2016
    Posts
    1
    Rep Power
    0
    Google analytic and Keyword ranking is entirely different things so it will never effect on SEO works as well as ranking.
  14. #8
  15. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Aug 2016
    Posts
    17
    Rep Power
    0
    They are different things, but we all know what mainly affects Keyword ranking is how satisfied is the visitor with the website, which we can see from how much time he spends viewing the site. Google analytics shows that, that is why I asked this question.
  16. #9
  17. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Aug 2008
    Location
    Florida
    Posts
    6,840
    Rep Power
    4182
    Google has the data to use in its ranking algorithms whether you have account or not.

    Comments on this post

    • Prof.stan agrees
  18. #10
  19. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Apr 2011
    Posts
    10
    Rep Power
    0
    Which data do you mean?
  20. #11
  21. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Mar 2014
    Location
    WA, USA
    Posts
    94
    Rep Power
    13
    Google analytics just give you data. It helps you analyze how your site is doing, especially in driving traffic visits. You can make adjustments based on the analysis. It is valuable tool. With the data it provides, you can improve your site in ways that you can. Whatever method you apply on improving your site in Google's search engine, you can evaluate its effects by looking at Google analytics. You can basically compare data to see any improvements.
  22. #12
  23. No Profile Picture

    Join Date
    Jan 2017
    Posts
    1
    Rep Power
    0
    Google analytics only give you information about your website behavior. I won't affect SEO but you can make use of Analytics report to get your site rank good in search engine. For example you can check your bounce rate and you can also find in which page of your site is having more bounce rate. And you can identify the issue of that page and solve it to reduce the bounce rate. Like that you can get many reports from google analytics.

    Comments on this post

    • Prof.stan agrees : Welcome on the board
  24. #13
  25. Entrepreneur
    SEO Chat Super Hero (2500 - 2999 posts)

    Join Date
    Oct 2007
    Location
    New Delhi India
    Posts
    2,886
    Rep Power
    362
    Originally Posted by Miroslav Chodak
    Which data do you mean?
    You get much worthy stuff by google analytic/webmaster for optimizing your site. Bots are smarter than us not bounded for any specific data that come up from any specific tool.
    You do your business I do mine because you are you and I am I If we meet it is nice.
  26. #14
  27. UK Based SEO
    SEO Chat Adventurer (500 - 999 posts)

    Join Date
    Feb 2010
    Location
    United Kingdom
    Posts
    758
    Rep Power
    353
    Ive tried and tested many things including using Google Analytics, and simply logging into the server and seeing the stats, whether ive had Analytics installed or note certainly didnt cause me any issues from an SEO point of view.
    "Confidence comes not from always being right but from not fearing to be wrong."

Similar Threads

  1. Google Analytics & Webmaster affect to SERP??
    By sabrina87 in forum Google Optimization
    Replies: 5
    Last Post: Apr 5th, 2011, 11:57 AM
  2. Analytics Bounce Rate affect SERPS?
    By vbcannon in forum Google Optimization
    Replies: 20
    Last Post: Dec 9th, 2010, 10:50 AM
  3. Paid Analytics Services - Who to use - sick of Google Analytics
    By staffjam in forum Analytics Analysis
    Replies: 5
    Last Post: Nov 26th, 2009, 07:06 AM
  4. Replies: 3
    Last Post: Apr 17th, 2007, 12:02 PM
  5. Does Google Analytics affect your ranking?
    By zipz in forum Google Optimization
    Replies: 9
    Last Post: Aug 5th, 2006, 01:19 PM

IMN logo majestic logo threadwatch logo seochat tools logo