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    Does use of Google Analytics affect SERP?


    I would like to ask some questions about Google Analytics and SERP:
    If I use Google Analytics and my site does not perform well, will it drop in Google search in lower positions and if it has good performance is it rewarded and appears in higher position?
    Is there an independent from performance reward for sites that use Google Analytics?

    Thank you!
    Last edited by hariskar; Nov 12th, 2016 at 07:35 AM.
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    Google Analytics does not affects SEO. Google Analytics is used to track and report website traffic.
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    Yes, but I just wonder if Google uses this data.

    Edit: I meant SERP not SEO, so I changed the title.
    Last edited by hariskar; Nov 12th, 2016 at 07:35 AM.
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    As far as I know, Google uses this Data. There is no performance reward for using Analytics, No SEO effects or anything else. GA is used for tracking and recording purposes. If you want to measure the performance of your site GA and search engine console are must have tools.

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    Some think that having Google Analytics may directly influence rank by giving Google more data to work with (ie. your bounce rate, whether you get referral traffic from your backlinks etc.).

    I look at it this way. We use GA to improve our Serps, based on what info we get from GA. we make changes to improve our sites ranking,

    So maybe Google uses the info in a way we are not allowed to know or see. I would worry about other factors that we know affect our rankings. Like page titles, quality content etc, etc.

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    • Will-O-The-Wisp agrees
    • hariskar agrees
    • Test-ok agrees
    Last edited by KnowOneSpecial; Nov 12th, 2016 at 01:05 PM.
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    There is no reason why a site with GA installed should rank higher/lower than a site without GA.

    At the same time, GA allows Google to look "behind the curtain" (the other side of the SEO game). Basically, they can see how their changes affect sites' performance. They would be stupid not to use those insights. In fact, I suspect it was the primary reason for creating GA, in the first place.

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    Google analytic and Keyword ranking is entirely different things so it will never effect on SEO works as well as ranking.
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    They are different things, but we all know what mainly affects Keyword ranking is how satisfied is the visitor with the website, which we can see from how much time he spends viewing the site. Google analytics shows that, that is why I asked this question.
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    Google has the data to use in its ranking algorithms whether you have account or not.

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    Which data do you mean?
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    Google analytics just give you data. It helps you analyze how your site is doing, especially in driving traffic visits. You can make adjustments based on the analysis. It is valuable tool. With the data it provides, you can improve your site in ways that you can. Whatever method you apply on improving your site in Google's search engine, you can evaluate its effects by looking at Google analytics. You can basically compare data to see any improvements.
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    Originally Posted by Miroslav Chodak
    Which data do you mean?
    You get much worthy stuff by google analytic/webmaster for optimizing your site. Bots are smarter than us not bounded for any specific data that come up from any specific tool.
    You do your business I do mine because you are you and I am I If we meet it is nice.
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    Ive tried and tested many things including using Google Analytics, and simply logging into the server and seeing the stats, whether ive had Analytics installed or note certainly didnt cause me any issues from an SEO point of view.
    "Confidence comes not from always being right but from not fearing to be wrong."
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    Ok, I would like to stir this thread a tad bit...

    Everyone, reach over and grab that hat on the rack, you know, the one that says, "Thinking Out Of The Box".....

    First I completely agree with the following...
    Originally Posted by KernalPanic
    Google has the data to use in its ranking algorithms whether you have account or not.
    Originally Posted by craigseo
    Ive tried and tested many things including using Google Analytics, and simply logging into the server and seeing the stats, whether ive had Analytics installed or note certainly didnt cause me any issues from an SEO point of view
    Now you install GA / GSC, Now you collect the data, you analyze it. Form what you see in the data, you make adjustments to your site. So I guess this would mean the actual use of the information as actionable, then the use of GA / GSC does affect SEO, I dunno, depends on how loosely you interpret the meaning.

    You hear a lot of us recommend the use of Google Analytics , StatCounter, (recommended by Test-ok). A few others as well.

    We could all be victims of our own advice.....( edited to add >>> LOL )

    Ok, take off hat, back to real life.

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    • Prof.stan agrees
    Last edited by KnowOneSpecial; Jan 24th, 2017 at 10:00 PM.

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