Page 2 - Discuss Different word forms in the Google Optimization forum on SEO Chat. Different word forms Google Optimization forum discussing techniques to increase rank in Google. Find help for defeating spam pages, building site trust, and beating the Google algorithm. Also read about the best SEO tools to help with Google search.
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Posts: 2,847
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Quote:
Originally Posted by Poker-Table
First let's drop the word spam, which is not the concern of the OP.
Indeed the reason I am asking is because there are sites which rank very well consistently for a number of related keywords.
These keywords are very competitive and the pages on these sites are good, but there are tons of other sites with similarly good pages. So why are there at the top?
pr is one reason, there are pr5; the only higher pr are pr6 which naturally reach the top but the pr6 sites are not aggressive marketers, there are true brands.
So what I am trying to say is that one of the reason why these sites reach the top is that there are kind of recognized authorities because they have 1000's of pages with the keyword or related keyword.
Am I completely off?
No you are not!
Quote:
Originally Posted by Poker-Table
First let's drop the word spam, which is not the concern of the OP.
I mentioned spam as it wont help your site rank if you have the keyword repeated many times, it will just look spamy.
Quote:
Originally Posted by Poker-Table
Indeed the reason I am asking is because there are sites which rank very well consistently for a number of related keywords
Why is that? Well you answered that yourself. Its because they are considered an authority. Why are they considered an authority? They have great content backed up with high quality relevant links.
If you produce better quality content, and attract more links from quality relevant sites then you will be able to compete.
Posts: 133
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Quote:
Originally Posted by ClickyB
Optimise for:
holdem / hold'em / hold 'em and hold em...
The last 2 have the biggest competition, suggesting they are the more popular versions (and - as expected - I don't see any websites ranking for just "hold" in the top spots, so I wouldn't think that's an issue.)
ok, thank and some questions from what you said:
1/ you look at the competition numbers from google to assess keyword popularity; fine; I assume this is a proxy for the real number of times the keyword is used in a query, right? is there another way, or is it always the way you guys proceeed?
2/ my point was that google is able to know that holdem, hold'em, etc are the same word; semantically or clustering-wise, they know they are 99%+ the same; so the question is do they take this into account? let us say I have a website with the keyword holdem; is it ok to have a back link with the anchor text hold'em? does it count 100% or is it somehow bad as these are not the same word?
Posts: 5,517
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Quote:
Originally Posted by Poker-Table
ok, thank and some questions from what you said:
1/ you look at the competition numbers from google to assess keyword popularity; fine; I assume this is a proxy for the real number of times the keyword is used in a query, right? is there another way, or is it always the way you guys proceeed?
I don't know about anyone else but with a popular subject like yours I would normally take it as a reasonable barometer of the search popularity.
Quote:
Originally Posted by Poker-Table
2/ my point was that google is able to know that holdem, hold'em, etc are the same word; semantically or clustering-wise, they know they are 99%+ the same; so the question is do they take this into account? let us say I have a website with the keyword holdem; is it ok to have a back link with the anchor text hold'em? does it count 100% or is it somehow bad as these are not the same word?
Yes they know they're the same... (all backlink versions will help).
You'll notice that the serps are substantially different for each version - exact matches (in KW optimisation and anchor texts) will make a difference.
You can get all varieties in your anchors and they'll all "count" (you could also create a landing page for each version and have your incoming anchors aimed accordingly)!