Different results for brands

[Chedders]

Been watching this for a few days now and have kept checking on here and a few other sites to see if anyone else has noticed but not spotted anything so far.
If you type in a brand instead of a keyword seems that google is recognizing brands and displaying just 7 results instead of the normal 10.

I asked the question if anyone knew what was happening on a G+ circle I belong too and I was told google have confirmed there has been no major update to their algo but they do release 500+ updates a year. I have no idea how they got that response but they claimed it was from them.

So just wondering if anyone else has any thoughts on this or is this old news that I missed.

I assume this is world wide but not checked, I am looking from the UK and at .co.uk version

[tstolber]

Got an example? I just tried a couple from USA .com (Minneapolis) & UK .co.uk (Milton Keynes) and didn't notice anything different.

[Chedders]

Example:-

https://www.google.co.uk/search?q=beanprint&oq=beanprint&aqs=chrome.0.57j65 j60j65l2j60.3906&sourceid=chrome&ie=UTF-8


results.jpg

[tstolber]

I get the same result in the UK & the US. Have you noticed any other brands that do this? I haven't seen this before, has anyone else?

[tstolber]

I just tried it for IKROH and got the same behavior.

[Chedders]

I am getting it on most brands i search for. Just wondering if this is what EMD was all about with google getting ready for doing something different with brands. I should add it was joshz who spotted this and showed me but since been trying to understand whats happening.

[Test-ok]

I see it on some like pizza hut, subway, and others show 10. This is interesting the KW telbroker shows 7 but searching the company name Sundance Communications shows 10.
It kinda looks like it's recognizing a brand associated with the url but just on some sites.

[DarrenHaye]

Jeez you guys are behind the times hehe

7 Is The New 10? Google Showing Fewer Results & More From Same Domain

This started happening quite some time ago.

[Chedders]

Nice one Darren, as I said it could be old news that I had missed. However I must admit I had not seen it until recently.