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    Differences between Google Analytics and Google Adwords


    Hello,

    I got a google account for both Adwords and Analytics use. I have established an Adwords campign, which is running for more than three months. Meanwhile, I've installed the Analytics service in the same website, by attaching the Analytics code into the website's footer, which appears in all pages.

    For some reasons, different results come up when I check the Adwords campign results from Google Adwords and Google Analytics.
    In Google adwords, I use the report center and create a visits report per keywords.
    In Google analytics, I use the "Search Engine Marketing" -> "Organic VS CPC" => "Google PPC".
    When I compare the reports I get different numbers for all measures. Different visits/clicks, goals/conversions (Same defination on AW and ANALYTICS), and unique visits.

    I'd love to read about these differences and the reasons which cause it.

    Thanks for your attention.

    Regards,
    Nati.
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    I only use AdWords for click stats and then Analytics for tracking the locations of users and what pages they viewed, how long for etc...
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    How can you count on Analytics for tracking your Adwords users' performances when it doesn't calculate the same number of visits, or actually, anything ?

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