Great community. Great ideas.
Welcome to SEOChat, a community dedicated to helping beginners and professionals alike in improving their Search Engine Optimization knowledge. Sign up today to gain access to the combined insight of tens of thousands of members.
Jan 21st, 2013, 07:24 PM
Conversion Rate (Not sure where to put this)
For some reason my conversion rate is less than .10, Which is like 1 customer for every thousand visitors or something. I was wondering if this would be normal with the price of the items i sell? I sell these same items with a conversion rate over 1.0 on eBay. It does make since to me. Any advice would be great! rcnitroshop.com
Jan 21st, 2013, 08:58 PM
I own an e-commerce site selling products in the range of $100 to $400. Your conversion rate seems pretty low.
Customers today place a lot of value on trust to overcome any hesitation to buy. When I buy from a site that is not a household name, I want to know who I'm buying from and exactly where they are. That means I head straight for the "About Us" page. You don't have one.
Your "Contact Us" page does not have a person's name, and only a city & state listed. No name & no street address - that sets off a big red flag. It may be unintentional, but it gives the appearance of trying to remain anonymous.
An e-commerce site must be 100% transparent to gain trust and get people to enter their credit card number.
Fix this one issue and you'll see some improvement. You may have other issues as well such as pricing, but you'll need to decide if your prices are competitive.
Jan 21st, 2013, 09:21 PM
Thanks for those tips, I will start with that and make some other changes as well. The prices are alright because I sell the same prices on eBay and sell plenty.
Jan 22nd, 2013, 09:02 AM
maybe they leave your site and buy it on ebay, because its easier.
Jan 22nd, 2013, 05:02 PM
That actually makes since, because my eBay sales have increased dramatically. But I still want to get some website sales soon! A lot cheaper than eBay!
Originally Posted by AlexTampa
Jan 23rd, 2013, 09:06 PM
i think alextampa is correct, better make your price a little lesser than ebay to maintain your customers. I didn't say SO cheap, just a little less.
By atentat in forum Google Adwords
Last Post: Aug 20th, 2012, 09:17 AM
By Bteck in forum Public Site Reviews
Last Post: Jul 24th, 2011, 05:12 AM
By steviewilkie in forum Analytics Analysis
Last Post: Feb 16th, 2010, 07:34 PM
By bedstar in forum Google Adwords
Last Post: Feb 29th, 2008, 12:41 PM