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    Conversion Rate (Not sure where to put this)


    For some reason my conversion rate is less than .10, Which is like 1 customer for every thousand visitors or something. I was wondering if this would be normal with the price of the items i sell? I sell these same items with a conversion rate over 1.0 on eBay. It does make since to me. Any advice would be great! rcnitroshop.com
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    I own an e-commerce site selling products in the range of $100 to $400. Your conversion rate seems pretty low.

    Customers today place a lot of value on trust to overcome any hesitation to buy. When I buy from a site that is not a household name, I want to know who I'm buying from and exactly where they are. That means I head straight for the "About Us" page. You don't have one.

    Your "Contact Us" page does not have a person's name, and only a city & state listed. No name & no street address - that sets off a big red flag. It may be unintentional, but it gives the appearance of trying to remain anonymous.

    An e-commerce site must be 100% transparent to gain trust and get people to enter their credit card number.

    Fix this one issue and you'll see some improvement. You may have other issues as well such as pricing, but you'll need to decide if your prices are competitive.

    Ed
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    Thanks for those tips, I will start with that and make some other changes as well. The prices are alright because I sell the same prices on eBay and sell plenty.
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    maybe they leave your site and buy it on ebay, because its easier.
    .
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    Originally Posted by AlexTampa
    maybe they leave your site and buy it on ebay, because its easier.
    That actually makes since, because my eBay sales have increased dramatically. But I still want to get some website sales soon! A lot cheaper than eBay!
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    i think alextampa is correct, better make your price a little lesser than ebay to maintain your customers. I didn't say SO cheap, just a little less.

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