Although a bit ambiguous since many factors might influence the SERPs here is my situation:
I've been doing some organic SEO on a local small business website for the past 3 months.
I initially used a free tool that allows to know the position of the website on Google/Bing/Yahoo SERPS against a selected group of keywords and also took note of the initial data from Open Site Explorer in order to track the development.
After 3 months I was able to grow the values of the Domain Authority, MozTrut, MozRank and the number of inbound links (not many but some relevant web authorities for the kind of business) of the website.
Against my expectations, when preparing a document with the results of the same group of keywords, about 80% of them are now making the website appear on the SERPS in lower positions.
Do you have any tips on why I'm having this contradictory results?