Content Is Still King

Sometimes it is easy for the internet marketer to get caught up in “the latest thing.” New fads and techniques become popular, and some SEO professionals send too much time and effort chasing these new techniques, instead of mixing new techniques with the old stand-bys.

Creating content is just as important today as it has ever been. The term “content is king” has never been untrue in the world of SEO and internet marketing. Google places a huge amount of value in pages of text content that are informative, optimized, and themed with the rest of your website. No type of website is exempt from this. Articles about proper men’s suit care on an Online Suit Store is just as important as articles on the benefits of tax representation on a Tax Settlement firm’s website.

As a general rule of thumb, the more content added to a website, the better, however there are a few techniques to note as you are implementing the content to make it work the best for you, and get the most mileage out of the content SEO-wise as possible.

1.) Make sure the content is relevant to your website. If you are running a sporting goods store, you might be tempted to divert from the core of your business when content writing to post other sports-related articles, such as current news in the world of sports, statistics, playoff standings, etc. While articles such as this certainly won’t harm your rankings, the time and effort used to create them could be better used towards a more focused topic pertaining specifically to sporting goods. Proper tennis racket care, Choosing the right snowboard for your body type, hunting rifle handling tips, these are the type of articles that will focus more on the types of keywords you need in your content.

2.) Each article should have its own URL on your site. Avoid lumping multiple articles together on the same page. Maximize your keywords by creating a separate page for each article and a static URL including the keywords for your article. For example, your article about tennis racket care might have a URL of http://www(dot)examplesportsstore(dot)com/tennis_racket_care.html.

3.) Create hyperlinks to each article that is created on the footer site map of each page on your site. This helps internal linking, and also helps your articles’ content to be indexed by Google and the other search engines.

Remember, you can never have enough text content on your website as long as it includes your targeted keywords! Maximize your time and effort with articles that have good keyword density and are featured on separate, optimized URLs.

What are your thoughts on text content for a site, and how are you finding Google is using the content to rank your keywords? I'm interested in other marketer's success stories

The problem with "Content Is Still King" is even though content is king that is like saying 'a man is king'. The net is a library. The most massive library ever created and like any library it is full of books. Good books, great books, niche books, ordinary books and rubbish books. People go to a library to find the books they wish to read/reference etc. Many of the greatest books ever written can be found in most libraries BUT this does not mean all books in a library are great, useful or even read. Many books never get taken off the shelf. These books are still full of content.....

The web is no different. If your site lacks content that others will find interesting/useful/amusing etc then the content is a poor man dreaming of being a king. Conent in itself is not the issue the main driving factor is the desirability of the content.

In order to gain organic links a webmaster must convince another webmaster to give some of their traffic to you. Q) Why would they do this? A) Because the additional content adds a net improvement to there own site.

Many confuse qantity with quality. Most content on the web never receives organic links .... Creating linkbait is more then creating content. It is about researching and planning what content in your industry is not avasilble or could be improved on. Then the process of constructing the content can be started. Once the content is created the process of informning others webmasters about it needs to be undertaken.

For your content to be king it takes a competent military strategist to place him on the throne.

Drawing back to the library analogy how many books that are written never get read by many people. The answer is most of them.

So it may be better to say Content can be king but there is no guarantee. For every king that exists there are millons of pesants who dream of greatness.

Welcome to SEOchat. Thank you for your thoughts...

Thanks for your thoughts on the subject and the welcome! Glad to be here.

I agree with your observations regarding making sure your content is good 'linkbait.' ie. making sure that people will actually want to read it!

My thoughts on the benefits of content include not only 'linkbait' as you mention, (which I agree is very important) but also simply providing more text and keywords for Google to spider, index, and rank.

I also like your analogies and I believe anyone with their eyes on the prize can do well to heed your words:

I like it And we will do to always remember that in this industry there are few 'absolutes' and things are constantly changing.

Even here some caveat's are needed. Firstly there is an issue with site strength/link juice. The more pages that are added to a site the more thinley you LJ is distributed around the site. Thus adding lots of pages of average content may decrease your rankings on other parts of your site. There is something to be said for targeting you site towards the specific things you wish to rank for. This is probably even more true for weaker less devloped sites.

There is also the issue of what people see when they enter your site. If the extra content generates a long tail entry to that page but the page is of poor/ordinary quality then the visitor is more likely to bounce. Many now argue that high bounce rates can hurt your rankings.

To me the point is adding content to a site just for the sake of increasing content is not necessarily a very good stratergy. Add content to your site that improves your site. This should allow you to gain the advantages of extra content while minimising any possible negative effects.

Here is a content tip for all. Do you have friends/family that have completed a higher academic qualification. See if these people will allow you to publish their thesis on line. A quality academic thesis can attract lots of quality links. Even better if it is somehow related to your industry.

Have a great day.

...and this is what's wrong with the phrase "content is king, king content, king, king, king more content is king content, content, content that is king".

THERE... more text and keywords for Google to spider, index, and rank...

but does it work?

I say no.

If it was longtail it would.

PLUS, everyone THINKS they write great content, but in reality few write useful stuff, it's just trash that's thrown away like the daily newspaper (the actual paper one).

http://forums.seochat.com/search-en...udy-123420.html

Something I wrote last year.

Content for the sake of content, I probably agree with gazz in the sense I'd rather have less but higher quality content than a lot of low quality content.

Thank you for the link DJ, reading now.

You are right....it does not work...

It seems that you are trying to make google fool by that way....

But Google is very smart nowadays in identifying these type of things...

"Content is king" as we all know, but it doesn't necessarily justice type of content which many webmasters post in the site.
To get ranked in SERPs many webmasters keep posting overflowing content with repeated keywords. And they even compromise to a large extent on the quality of content just to incorporate those keywords.

For web content to be king has to go by famous AIDAS principle.

Hope you all are familiar with the concept.

Mastufa

It may be just because its a Friday, but I don't know/can't remember what this is. Anyone care to explain? I Googled it, but none of the results make any sense in this context.

which one is the best?

A lot of content with no quality

Little content with quality

A lot of content with quality?!

Depends on what you want from the site -- if it's a throwaway MFA domain promoted via blackhat methods, then quantity over quality is the way to go. If it's your pride and joy, and you intend it to be around a long time and to be respected as an authority domain in time, then quality should be your target.

if content is King, then links are the Queen.

King don't get too far without a good Queen ;)