Competitive Keyword and Organic Help Needed

This is the position I'm in.

Lets say the keyword I'm going after is "Toyota" and it is very expensive say PPC $8.00 a click, but its the only keyword I'm getting sales from.

Lets say l sell Hondas and the "Honda" keyword in PPC is loaded full of other people selling Honda's, so it is not the direction I want to take, since it is all cut throat money with slim returns and is a negative keyword.

I have found that I get a better ROI spending all my marketing dollars on "Toyota".

This is what I want to do so let me know if you can help.

I want to get organic traffic / listings under the word "Toyota" and not even worry about Honda.

What is the best way to get this job completed and time is of the essence.

Any recommendation would help out greatly.

I understand the No follow tag and back links, I just don't know how I can successfully pull this off. Since the PPC for Toyota is barely paying off.

Hi,

Toyota is a really competitive keywords and you will never rank on first page for a term like that, well not in organic results IMO.

You should go with 2-3 words keyphrases instead. Or just stay in adwords if you say that your ROI are good!!!

single term is really hard to rank for.

bil

* Purchase a few decent links on other Toyota sites.

* Do link exchanges with quality Toyota sites.

* Get some directory links.

* Deploy some link bait

* Write some articles

* Or alternatively, hire a good SEO

I understand I will have trouble getting into the top spot for Toyota keyword as a stand alone keyword.

When someone types in "certified used toyota" "toyota.com" "Toyota corolla"

I want to try to sell new Hondas.

I guess what I'm trying say is that, how can I get organic PR for "Toyota Corolla" when I'm selling Honda?

Maybe this is way over most SEO's league? When I look at other large companies I don't see much of the competition in the the organics under keywords of the larger company. If it was easy to do everyone would be doing it.

Am I right?

If you are actually targetting Toyota searches to sell Honda's too I would say you have a fundamental flaw in your keyword targetting strategy.

It is very difficult to sell to an untargetted audience.

If your PPC data has indicated this you need to be very careful that all things are equal and you have not made a mis informed assumption.

There are many things that affect the performance of a PPC ad, it could be the way it is written and that would completely change the out come of your assumption.

My advice is forget about Toyota - you will go broke long before ranking and making any money of this term. You could try Geo-targetting but it is still ultra competetive.

It sounds very much to me like you would do much better to get some serious keyword research done. This way you are likely to identify some 3-4 or 5 word keyphrases that get traffic and are much less competetive. You will achieve results much more quickly and start making money sooner.

BTW - There is no long lasting "quick trick" in ORganic SEO. If you employ "quick trick" tactics you will almost certainly get your site banned and will suffer in the long run.

All I know is that other people are doing it, so I know it can be done without being penalized.

I actually found a site recently that lets me buy backlinks from my competitor. Do you think that would be beneficial in copying the same place my competitor has their back links?

From everything I have read buying links give you no weight in overall rankings..

piss your money away where you choose.. but, I think it can be spent better.

One reason I wrote on this topic is that I believe most SEO piss money away. I really don't see the need for one, except for organic listings. No SEO I have talked to or met seems to be able to show results. I'm only speaking in terms of what has happened to me. The SEO pay doensn't reflect the results I've received. If you can't get on the front page, your not doing something right. There is no benefit spending or pissing away money, if you cannot be on the front page. Am I right about that?

I can speak for me since I see SEO as being a rather large investment.. almost like investing in stocks.. I hate stockbrokers.

I rather do my homework learn a stock and then make the decision to buy or not myself.

I see SEO the same way. Almost like investing in a stock or ones own retirement.. I feel better doing it myself.. I would rather study the methods / tips / strategies / whatever and handle it myself.

There is enough info here and on the internet to take up months reading..

What I have read on buying links .. its counter productive.. your time( and time to me is money ), and your money can be spent better.

link buying is a waste of time.. you get a backlink, but it holds no weight with search engines... So why buy it? go grab a six and read some forums..

Who am I though. I'm a n00b. I know I aint spending $|-|!T on SEO companies or purchasing links..

read that sticky on becoming #1 that was posted yesterday.. Read the insane amount of posts here that are repetitive and it will all sink in..

??nuff said???

Yeah, getting on the front page is what counts, but for "Toyota"? No offence but if you think you're going to rank high for a phrase like that anytime soon, buddy you're having a pipe dream.

Don't get me wrong; it isn't impossible. Just like going on a vacation to Mars isn't either. All you need is a few million bucks, some equipment (the type that'll put NASA to shame), and a hell of a lot of time. Well, that's the kind of situation you're in. If I were you, I'd first go everywhere else, like France, Switzerland, Thailand etc and see all there is to see, then shoot for the moon. If I can do all of this, I'd finally turn my sight to that little red speck.

Does this relate to SEO? Very much. Everybody else has said it on this thread: do your keyword research. Diversify, and go for the low-hanging fruit first. I won't speculate on whether you can rank high for one-word searches (I don't know how many millions you've got stashed in the bank) but you can start by cashing in on smaller markets first. No, in fact, you should.

Sorry if I've sounded pretentious.

What I see is someone that can't do it and probably has a hard time doing anything except posting blogs. Like your some type of genius SEO. But I'm not your local real estate company looking to add google adword campaign to my local city and surrounding areas. I'm getting the impression that SEO is just your next scam, much like selling fake rolexs or fake louis vuitton purses. You can have it but its not real.

Sorry if you feel im pretentious, but how credible are you and what huge jobs have you done?

Don't take your unqualifications as qualifications.

It won't take millions of dollars.

Try a more specific "toyota" term directly related to your optimised page. Say for example "Affordable 2nd hand Toyota Corolla"

SOmething like that, just make sure there are someone searching for it.

You need less resources to rank, and easy conversion because of specific targets and this means higher ROI.

I once moved a 65-lb sack of rice two stories up. Then I do some wrestling at the gym sometimes.Maybe it won't; maybe it will; maybe you'll go bankrupt trying, so you'll never know the real answer. I use "millions," "billions," "kazillions" etc very loosely, so pray pardon the confusing lingo. But perhaps you can quote me as saying it'll take that "millions" to rank top 10 for "Toyota?" In one instance I was drawing an analogy. In another, I was trying to give you some credit... as in 'if you're targeting "toyota" you're probably targeting plenty of other money terms as well.' And if you are, you're probably going to need a LOT of money, OR a lot of industry-leading content (which again doesn't come cheap) and a lot of time.

Though, I maintain that it isn't impossible. For example, Aaron Wall's seobook.com ranks top 10 for "seo". I remember him saying that he's only spent a few thousand dollars on the site. Then again, he started way back when there wasn't as much competiiton; he's got great content; the term isn't a "big brand" like Toyota where 70% of top 10 search space is occupied by the company itself etc. So I think it's contextual really.

But you know what? I like your (mostly) optimistic attitude. Maybe you should channel all this energy towards doing things that really work? You might have a huge budget but without the right kind of know-how, you're going to end up wasting most of it. You don't have to take my word for anything; almost everyone else on this thread is in agreement that you should be targeting other, longer, more focused keywords in your SEO.Yeah, my bad. I mean, you've made like five whole posts (!!!) and I should already know who you are and what you do, right?


EDIT: Just thought I'd add... maybe you think I'm being a smart-a$$, but I really haven't been trying to put you down. If you read this forum, then go on to make a lot of money, I think I'll somehow find that satisfying because I'm a "contributing user" you know (or so says the default user title ). People on here have been offering you really good advice. I don't see why you shouldn't take it.