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Competition Analysis Reports
I've got to put together a comparison of my company's websites versus that of our 2 main competitors. Basically identify their SEO strategies and compare them to ours to see why they are doing better than us for certain keywords.
Do you guys have any advise on how to proceed, major factors that I could identify to account for their dominance?
This is what I've got so far:
Us1 | Us2 | Them1 |Them2
PR | 6 | 5 | 6 | 3
Inbound Links | 515 | 133 | 317 | 798
Indexed pages | 8260 | 12300 | 43300 | 36500
Domain age | 7y11m | 4y7m | 8y9m | 9y3m
Should I also be measuring keyword density of a sample of equivalent pages?
Both my company's sites and my competitors have tabbed menus that link to info or purchase pages. I've noticed that the page rank of the competition sites is the same on all their tabs, but it changes on mine -- anywhere from a drop of 1 PR to no PR at all. Is this a factor that should be considered?
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If you really want to figure this out hire somebody who knows what they are doing and who can spend the time needed to thoroughly review your sites and give you a good answer.
Answers based upon the scrap of data that you provide here are not going to be worth a damn (you knew that). And, answers based upon five minutes of looking that someone might do for free will be worth even less.
The answer of what to do will probably be the same regardless of what your competitors are doing - provided that you have the basis of optimization covered and have no flaws in your site that compromise its effectiveness. Create great content, get great links, repeat, repeat, repeat......... repeat.
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* "It's not the size of the dog in the fight, it's the size of the fight in the dog." Mark Twain
* "Free advice generally isn't worth much, but cheap advice is worth even less." EGOL
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I agree with Egol. For instance, you could drill down on the links in so many ways e.g. compare allinanchor:keyword rankings, compare geolocation of links, quality of sites linking in, IPs etc. You either need to spend a lot of time on this yourself or hire someone to do it.
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While I agree with EGOL, I think what your competitors are doing in terms of SEO is largely irrelevant. The reason being no matter what they are or are not doing, that does not alter the fact you need to be concentrating your efforts on better content and better links. If you cover those two bases it doesn't matter what they are doing. As you will always be top.
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I have lots of competitors and I pay zero attention to what methods they are using.
My method... 1) Pound the business area with a steady stream of content that is high enough in quality to attract good links. 2) Get people who control links onto those pages and hope that they like them well enough to link to them.
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Quote:
Originally Posted by EGOL
I have lots of competitors and I pay zero attention to what methods they are using.
My method... 1) Pound the business area with a steady stream of content that is high enough in quality to attract good links. 2) Get people who control links onto those pages and hope that they like them well enough to link to them.
I also believe in that but some time our client ask about competition analysis reports in their initial analysis report I know it is better to show what we work for your website as above you mentioned but some times we do just because our company seo policy.
I know that we have to add good content and quality content for back links
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