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    Client demands for Google: What do you tell a client?


    Hi all,

    I have finished a website for a client - it's been finished for around 2 months - and it is pretty well listed in Google but not high enough for my client - he wants to be No 1!

    The site is only 9 pages and I have followed all standard SEO techniques (title tag, keywords in copy, headings alt tags etc) but that is not good enough for the client.

    The client is a construction guy who has multi-trades (bulding, kitchens, bathrooms. driveways etc.).

    Here are some email snippets from my clients emails:

    I was also told that the way Google works is by

    1) Listing's Keywords
    2) Keywords in the site itself
    3) Invisible keywords

    As I have said before - my BIGGEST competitor is Cambridge Kitchens. HOW do they get to Google page one, number one?

    I want up to 84 "listings" instead of 9. I want to get on page ONE of Google. IF "Cambridge Kitchens" can do it - so can I. They ONLY sell kitchens and bathrooms. I NEED a LOT of keywords for a LOT of ''services'' in a LOT of places, but to start with;

    Kitchens Cambridgeshire
    Builders Cambridgeshire

    Can you PLEASE tell me just HOW much it would cost to ADD 70+ listings to your web site. I need to DRAMATICALLY increase my Google rating.


    Now the site in question has been online for 10 years so I am sure this would be a factor but do you have any other suggestions to this client?

    Thanks
  2. #2
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    SEO Chat Skiller (1500 - 1999 posts)

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    Use Google Local! It will make the clients site appear for navigational keywords and phrases. However, you need to get a few good links, preferably from some related websites in your area.

    Also I don't know what the bit about invisible keywords was about?

    Hope it helped.
    Last edited by seogoat; May 17th, 2009 at 05:29 AM.
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    EGOL
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    Originally Posted by elyonline
    I have finished a website for a client - it's been finished for around 2 months - and it is pretty well listed in Google but not high enough for my client - he wants to be No 1!

    ..... I have followed all standard SEO techniques (title tag, keywords in copy, headings alt tags etc) but that is not good enough for the client.

    .... Now the site in question has been online for 10 years so I am sure this would be a factor but do you have any other suggestions to this client?
    It sounds like you are selling half a loaf of bread... and don't have any idea about what is missing - but your clients know they are only getting half a loaf.

    The upside is that you are here asking questions. When you state that you have followed "all standard SEO techniques" you are incorrect. You have again only done half of the job - the on-site SEO.

    The second half of the job is off-site SEO. The promotional efforts that bring people to a website and get links into it. That is what drives rankings. What you have done on the site only qualifies the site for rankings.

    The best thing that you can do is to dedicate yourself to detailed study on the subject of linkbuilding - it is the key to rankings. Read the links in SEO_AMs signature - search google and read about it - and then start asking specific questions.

    Search engine ranking is a battle of link quality.

    You have a lot to learn about what ranks a website. If you can improve your knowledge and get some experience it will enormously increase the value of your service to a client and give you an income stream that is much greater than building websites.

    Design work on a website going after a moderately competitive term might be $5000... but the SEO could be worth $25,000 - and that can be a small price for capturing a market.

    Comments on this post

    • Niche agrees : Absolutely spot on
    • lewisdb agrees
    • tlavelle1183 agrees
    • europa agrees : The Wise Sage Speaks AGAIN! Listen closely poster.
    * "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
    * "Free advice isn't worth much. Cheap advice is worth even less." EGOL
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    Ask your client for high quality link building on high PR sites. Link should be permanent. If site where you build link is related to your site than that will be a big big advantage.
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  9. 魔鬼是我的背部
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    Originally Posted by websea
    Ask your client for high quality link building on high PR sites. Link should be permanent. If site where you build link is related to your site than that will be a big big advantage.
    He is going to ask his client or his client should ask him ????
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    Originally Posted by elyonline
    Hi all,

    I have finished a website for a client - it's been finished for around 2 months - and it is pretty well listed in Google but not high enough for my client - he wants to be No 1!

    The site is only 9 pages and I have followed all standard SEO techniques (title tag, keywords in copy, headings alt tags etc) but that is not good enough for the client.

    The client is a construction guy who has multi-trades (bulding, kitchens, bathrooms. driveways etc.).

    Here are some email snippets from my clients emails:

    I was also told that the way Google works is by

    1) Listing's Keywords
    2) Keywords in the site itself
    3) Invisible keywords

    As I have said before - my BIGGEST competitor is Cambridge Kitchens. HOW do they get to Google page one, number one?

    I want up to 84 "listings" instead of 9. I want to get on page ONE of Google. IF "Cambridge Kitchens" can do it - so can I. They ONLY sell kitchens and bathrooms. I NEED a LOT of keywords for a LOT of ''services'' in a LOT of places, but to start with;

    Kitchens Cambridgeshire
    Builders Cambridgeshire

    Can you PLEASE tell me just HOW much it would cost to ADD 70+ listings to your web site. I need to DRAMATICALLY increase my Google rating.


    Now the site in question has been online for 10 years so I am sure this would be a factor but do you have any other suggestions to this client?

    Thanks
    Following on from Egol's great advice above.

    I would urge you to ask yourself a question.

    Am I qualified enough to deliver what my client is demanding? If the answer to this is no (which I think from your post it is) then you need to be honest with your client. Tell him that you have done all you can and that your expertise is design and not SEO.

    It would be much better to tell them now and let them use someone who can deliver, rather than telling them in a few months after they have paid you good money to do a job that you yourself know that you are not up to.

    You have a lot to learn and this is a great place to learn but I for one don't think its fair for you to learn on your clients time.

    Taking money for a job that you know you can't do is (IMHO) unacceptable and verging on fraudulent.

    Do the right thing, take some time to learn SEO and it can make you a lot of money! Start taking money for work you can't do and before you know your reputation will be ruined before you get started and it will cost you a lot of money!
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    EGOL
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    One problem is that the client will undervalue the job of ranking a website. I don't do work for other webmasters but I do get calls from people in my area who want search engine rankings.

    They typically go like this...

    BizOwner: "I hired a kid from the university to improve my website and it looks great but I can't find it in google. Can you give me a hand with it?"

    Me: "(after taking a quick look at their site).... I don't work for other people but if you asked me to get your site visible in google I would need to.... rebuild the site and get it out of frames, remove the java links (or some other problem).... then we would work together to prepare kickass (description of linkbait content) that other webmasters in your niche will link to. Total cost for you will be at least a few weeks of your time plus about $xx,xxx for my help and for using my linkbuilder for a few weeks."

    BizOwner: "You're kidding... nobody puts that much into a website."

    Me: "we are not talking about building a website.. we are talking about capturing a market"
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    Originally Posted by EGOL
    One problem is that the client will undervalue the job of ranking a website.
    You hit the nail on the head there. I think my client see getting higher rankings is going to cost 100/200.

    When I designed this site I made it clear that I am only a designer and could do minimal SEO. I did say that if you want significant SEO you would need to contact a specialist which may cost as much as the site I built or more. I am sure he did not believe me.
    Early on I mentioned having reciprocal links on his site but he said no - I think he is worried that competitors will get the leads instead of himself.

    I would like to point out that I do take offence at saying what I do is near fraudulent. This additional fact finding is an afterservice I am doing for the client free-of-charge (rightly or wrongly). I have been doing my best to persuade him to go to an expert but as EGOL said: One problem is that the client will undervalue the job of ranking a website.

    Thanks

    Comments on this post

    • europa : If you don't know more about getting links than suggesting reciprocal links, then you are in the wrong line of business.
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    Originally Posted by elyonline
    You hit the nail on the head there. I think my client see getting higher rankings is going to cost 100/200.

    When I designed this site I made it clear that I am only a designer and could do minimal SEO. I did say that if you want significant SEO you would need to contact a specialist which may cost as much as the site I built or more. I am sure he did not believe me.
    Early on I mentioned having reciprocal links on his site but he said no - I think he is worried that competitors will get the leads instead of himself.

    I would like to point out that I do take offence at saying what I do is near fraudulent. This additional fact finding is an afterservice I am doing for the client free-of-charge (rightly or wrongly). I have been doing my best to persuade him to go to an expert but as EGOL said: One problem is that the client will undervalue the job of ranking a website.

    Thanks
    I said that if you take your customers money for doing a job that you know you can't do! As you aren't then its not the case.

    You would be amazed at the amount of people doing just that. My advice wasn't meant to offend more so steer you in the right direction if you were contemplating taking on the work.
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  19. from the horses mouth
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    Originally Posted by elyonline
    3) Invisible keywords
    Will risk get his site banned (if he means hidden text on page) so I'd put him straight on that one.

    Originally Posted by elyonline

    As I have said before - my BIGGEST competitor is Cambridge Kitchens. HOW do they get to Google page one, number one?

    ... the site in question has been online for 10 years so I am sure this would be a factor but do you have any other suggestions to this client?

    Thanks
    They aren't doing it with incredible on-page seo as they have text in images, no h1's and poor page titles.

    The fact their domain is "cambridgekitchens.co.uk" will help them when there is so little competition for the phrase search.

    What really gives them the edge is their backlink profile. Backlinks are far and away the biggest contributor to ranking. They don't have many backlinks though, just over 100, and most are poor quality directories.

    All you need to do to beat them is to pick up backlinks to your clients site. In this case you can probably beat them just by getting some directory backlinks as it really is a non-competitive area.

    Whats your clients site domain? (post as www dot domainame dot com)
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    Originally Posted by lewisdb
    My advice wasn't meant to offend more so steer you in the right direction if you were contemplating taking on the work.
    No problem, just wanted to clarify
    Last edited by elyonline; May 17th, 2009 at 03:20 PM.
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    Improve backlinks


    Try to improve your backlinks and make sure that your metas are correct and according to the page content.

    H1 tags play an important role...make sure the keyword you are focussing should be in your first h1 of the page...

    Chao...
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  25. shuffle up and deal
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    Originally Posted by Rickyrocks
    Try to improve your backlinks and make sure that your metas are correct and according to the page content.

    H1 tags play an important role...make sure the keyword you are focussing should be in your first h1 of the page...

    Chao...
    Back links will help, meta tags will do nothing and H1 tags will also be of help.
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  27. Content is King?
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    Originally Posted by lewisdb
    Back links will help, meta tags will do nothing and H1 tags will also be of help.
    Lewis, do you think Meta Description tags are worthless?

    Comments on this post

    • fathom agrees : ABSOLUTELY 100% WORTHLESS, USELESS, PURE OLD-FASHION OBSOLETE CRAP!
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    Originally Posted by tlavelle1183
    Lewis, do you think Meta Description tags are worthless?
    Yup and meta keywords while we are on it
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