BRL is shooting my competitor to the top fast, should I use it?

My competitor www*surety1*com is doing skyrocketing in the serps recently. It appears their links have gone from the hundreds to 5K+ in the past 6 months. They seem to be getting a lot of links from www*build-reciprocal-links*com

BRL is automated so I am very hesitant to put it on my own site. I was thinking of having a second site for the outgoing links required by the program.

Anyone have any thoughts on this? Am I wrong on my hunch as to their recent good fortune in the serps?

I suggest that IF you wanna go for something like that, do it fast.

My bet is that if the links are clearly recognisable as automated link rotation stuff, they'll be (somewhat) devalued within months. </speculation>

It always helps to be an early adopter when it comes to little schemes and tricks.

This might help you in your current fight but that benefit might be short lived.

I would come up with a longer term strategy that will kick their *** permanently.

I would dow aht you suggested, launch a new site and test it, but make sure it has nothing to do with the one you have. I wouldn't use autmated methods of getting links. Think about the children of tomorrow, oh won't someone please think of the children

what do you guys think of the link building system that digitalpoint has setup?

Lots of people have used it with success. I have not tried it so can't say from experience. It could be considered a way to manipulate the engines and Google knows all about it. I would not put it on a really good site but many people put it on sites that they can afford to gamble with.

It was still working on SEO Contests last year DP's co-op that is