I own an ecommerce site and I have a page for a product on my site that accounts for 10% of my website's overall bounce rate. The product is frequently out of stock and pricey so thus the high bounce rate - I can't do anything to get more of it and why lower the price if it constantly sells out? So it is what it is.
I don't advertise for the product in Adwords since I rank #1 in Google for it. My question is should I stop selling it because of the bounce rate? My website's overall bounce rate is just over 50%. If I eliminate this product I could get that rate down to 40%. Does Google penalize my website's organic rankings for other terms because of the website's overall bounce rate? My thought is no since it is not penalizing me for the this one term I rank #1 for but still get like 66% bounce rate on. Just want to confirm if there are any other negative effects for having such a large overall bounce rate for my site.