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    Blog url structure that will help the main site?


    Hi all,

    Hope you had a great Thanksgiving!

    I have a question about the blog url structure that will benefit the main site the most. (That is, my aim is to boost site.com, not the blog itself.)

    Given the same quality content and everything else equal, is a blog structure that looks like
    site.com/blog
    more beneficial for the site compared to something that looks like
    blog.site.com?

    Some people argue that site.com and blog.site.com are seen as completely different domains, so that links to the blog won't be beneficial to the site. Is this true?
    If so, would it be worthwhile to move the blog from blog.site.com to site.com/blog?

    Thanks for any feedback!
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    if your blog is going to share the same theme as your main site go with domain.com/blog
    If you are going to blog about your cat use blog.domain.com

    Comments on this post

    • Test-ok agrees : I'd do the same. Great advice
    • mujahidshaikh agrees
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    I have first hand experience on this. In addition to the theme thing that I agree with, if you have tight control over the "editorial" of your blog, then go with site.com/blog/ but if you are allowing guest posts and guest bloggers and you don't have a lot of control over the content of the blog, then go with blog.website.com
    Enterprise SEO Consultant at Sefati & Company
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    Matt Cutts had a great blog post about this:

    Subdomains and subdirectories

    Hope that helps.
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    Originally Posted by jim60723
    Matt Cutts had a great blog post about this:

    Subdomains and subdirectories
    Hope that helps.
    Thanks. I'm planning to have a site.com/blog soon.
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    Originally Posted by cartergarth
    Thanks. I'm planning to have a site.com/blog soon.
    I run my blog as 'blog.site.com' and have a great results for it also.
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    Originally Posted by Lester
    I run my blog as 'blog.site.com' and have a great results for it also.
    Ofcourse you can have great results - that's not the point. I think the real reason for this debate (and correct me if I'm wrong) is that having domain.com/blog will help carry PR and spread authority to your new directory. When it's blog.domain,com this is treated as a totally separate entity.
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