Beat "domain name" equal to "search term"

Hi, I would like to ear your opinion on how to beat "domain names" equal to "search terms".

There's a trend to buy domain like what-people-search-for.com. Normally the first guy getting these domain rulez google on that keyword. They usually stuff the website with a poor desing/usability and keywords over keywords over keywords, that's it first place.
Is this organic?

I already tried the hell to pass websites like what-people-search.com.
Don't tell me that i'ts a matter of content, isn't!!!
- Im always improving content. Adding new content
- Page title, description, titles, content on anchors
- Internal linking strategies. Preventing duplicate content.
- Improving usability
- Gaining external links
- html erros, server codes
- bla bla bla

On the other hand the what-people-search-for.com looks always the same. 90 website. Is this the rule, older websites are golden?

how to beat a these websites?

What do you think? i would like the ear some experiences.

Are you a niche shop as well? Or do you have other products?

Basically I'm a web developer. One of my clients have a website, not an online shop, it's just a local service with a brand.com domain, presenting their services to users.

Can't beat the local-service-what-people-search.com .

Domain names weights that much to google? Does anyone passed throw a situation like? We've been trying everything, the only thing left if the domain, and I can't change that.

You definitely need a keyword based domain name to compete nowadays. If you use your brandname you'll need millions of links to make up for it!

Complete rubbish!

Rubbish... Most SERPs on google are not dominated bt KIDs.

Throw us a domain and a keyphrase we can look at... maybe we can help...

gazzahk:
I think exactly like you, but these kind of links drive me nuts.

seo-sparky:
heres an example: www [dot] malta airport transfers [dot] com all together

search for malta airport transfers on google.co.uk

why dont u put targeted keywords in your URL like:

www.abc.com/malta-airport-transfers.html

You are right that what-people-search-for.com rules the roost when it comes to dominating the SERPs'. But you can be able rank using other keywords

If this was right than our (as in where I work) most recent project would be no where as most of our competition have keywords in their domain name but are lower than our branded domain

It is something like a woman having name "pretty" will win the Miss Word Competition regardless of what her feature, intelligence level, looks etc are.

kk bhakuni: Good answer.

I think I'm going to keep up the good work forget the domain name!

Heres another opportunity to give me some negative feedback but keyword phrase domain names are the way to go to give you an advantage!
I dominate my markets because I do that along with lots of inbound links!

My first website was a car model name which I though would be sucessful but wasn't because people were search more generic terms. So I created a couple of keyword phrase websites and they now dominate the market so much so that competitors acknowledge my dominance and keep close to me because they get the business I can't cater for!

Now start you comments!

I've done the same thing several times... It does work.

I've received negative feedback myself for presenting techniques that have brought me success. I think all of these guys must be Google engineers trying to stop the flow of information.

Ok... knock me down another notch.