Hi. Short Background.
We own a franchise and have limited control of our website.
We can post photos with keyword-rich descriptions and also an "about us" section,
but that's about it.
We're involved in a lot of social media on our own as well. (the corp. site also does their own)
My question is does purchasing a url that relates to keyword local search for our biz help, hinder, or neither?
i.e. if we are an (this is not us, but) electrician in columbus, would purchasing columbus-electrician.com or the like and then having that url redirect to our url be bad?